Discussions in this week’s articles: Using DTC data Making ulta-premium gin Irish whiskey Canned RTDs   Friday is the Spirits Sales & Branding Conference for

One more week til we head to Chicago for the Spirits Sales & Branding Conference! Very excited for our finalized agenda.   And now, the

Digital spirits ads, path to premiumization-building, and the latest trends outlooks as we enter the final weeks before our conference in Chicago. A day of

Pronghorn’s investments in black-owned spirits start to gain momentum in the news this week. In an effort to increase representation in the spirits industry more

Top thoughts this week: Martinis take the No. 2 spot in on premise (good news for gin brands) RTDs are gaining legal favor in Texas

Sorry, beer; spirits takes the lead. Also, Kentucky continues to build (no surprise) on its supreme bourbon position. Interesting compliance troubles at hand this week

Occasion matters more than the drink? That’s what Campari believes. What does that mean? Consumers are more willing to try out new flavors that cater

Sazerac being sued for their labels? Fascinating case of the potential to mislead consumers. Another great reason to come hear spirits industry compliance expert Ashley

We love trees for many reasons. One we may not always keep front of mind (or maybe, you do) is that trees make barrels which

Put yourself in the shoes of an uneducated customer walking into their local liquor store. What would get them to see your bottle? What on

Amidst other great headlines, the craft & emerging spirits news this week focuses on both projections for 2023 and dissecting the sober-curious and dry January.

Stories that closed out the news for 2022! Exciting times ahead as tenacious, scrappy craft and emerging spirits brands navigate the post-pandemic world with the

Top headlines leading into Christmas and New Year’s is that luxury spirits are still in strong growth mode (although at a decelerating rate).   No

Big week for craft spirits as ACSA & Park Street’s report on 2021 craft spirits has been published. Fascinating data looking at the state of

Premiumization is slowing down, vodka fights to maintain its relevance, and other great stories in this week’s digest.   And now, the news…

Relatively light week news-wise following the Thanksgiving holiday, but some positive news about alcohol e-commerce and initiatives to help those less fortunate.   On a

This week’s highlights are the settlements on some big spirits brands litigations and also a few legislative updates following the most recent US elections.  

Coming off the heels of Campari’s acquisition of Wilderness Trail last week, Diageo swoops in with a deal of their own: Texas craft distillery Balcones

Campari acquires majority in Wilderness Trail for $420 million with potentially $180 million more for full ownership in 2031. Note to you M&A or finance

I’ll open with an important quote about this week’s focus – luxury spirits. “It appears macroeconomic headwinds slowed the astonishing growth rate of luxury spirits

For producers, we know you’re in that last stretch of getting cases sold for your distributors to be able to sell into O-N-D: it’s busy.

M&A and consolidation is a focus in this week. Many of the larger spirits companies have become springboards for brands to blossom as opposed to

You gotta win your backyard. Or front yard… Or wherever you have your tasting room. Having a tasting room is not cheap nor easy, but

Can RTDs be a move for craft spirits? It’s a booming segment, it but takes a different type of talent compared to normal spirits. The

Blue-green agave plants add bursts of color in the rust-colored deserts of the American southwest. Sotol plants with the tall, flowered stems flourish in the

The spirits entrepreneur is our focus in a particular way this week. We’ve gather articles focusing on spirits business ownership, what to focus on when

What if Walmart was in the spirits business in every state? Would that be helpful to emerging & craft brands? Not likely for those starting

News this week hits a lot on the investment and financial front. Take a look at some of these spirits companies to get a taste

Cheers to American Single Malts being official, but what does the road ahead look like for American “Scotch”? Marketing will reign to educate the consumer

Great articles in this condensed digest. Pour that Irish coffee and enjoy!   Is your brand’s name important? Working with distributors Beam does DTC More…

Great stories this week. Two main thoughts.   More people are choosing to drink at home despite the fact that COVID restrictions have drastically decreased.

$1.7 trillion is a lot of dough.   Premiumization of spirits is projected to be the driver of revenue in the spirits category for the

“So is it tequila?”   An important question when educating a new consumer on what your brand is and what your brand is not. What

This is an idea-inspiration digest. The focus is on some interesting trends and concepts and life stories throughout the spirits industry (while also including the

Iowa craft bourbon is the best-selling bourbon in the state? Read how to go all-in on being local.  Michigan craft distillers are getting a special

Great articles this morning as you catch up all your news post-Independence Day long weekend.   Some highlights: Chris Maffeo has a great insight on

What does successful social media look like? A very interesting article highlighting some of the best performing spirits social media brands. While it all comes

Tequila passes vodka and whiskey in the US. Not a surprise as people have been predicting that all year. We could discuss how brands may

Jack and Coke is now an RTD, Bruno Mars discusses his rum, and many great articles this week!   As the spirits industry continues to

Last week’s Spirits Sales & Marketing Conference in Austin was a great success! Great insights from across the board. We’re definitely looking forward to building

Thursday starts the 2022 Spirits Sales & Marketing Conference in Austin this June 2-3! It’s just a couple days away, so don’t miss the opportunity to register

Next week is the 2022 Spirits Sales & Marketing Conference in Austin this June 2-3! It’s just around the corner, so don’t forget to register

Wondering how they judge the San Francisco Spirits competition? There’s an article this week to discuss that!   What’s the difference in consumer demographics of

Significant CA backtracking on parts of their big DTC legislation. As what was ground-breaking DTC legislation has been significantly trimmed, it is important to follow

Celebrity-backed spirits brands are incredibly common. It seems like the equivalent of an oversized home: you haven’t reached “star” status until you have your own

“Over 25% of alcohol-only beverage retailers who sell online report that they now earn a fifth or more of their total sales from e-commerce.” – as

Something we talk about most weeks here (because it’s a hot topic) are the different ways that markets are changing for spirits brands.   A

A lighter week for news in the spirits world.   My top two favorite stories from this week are An article in the Wall Street

We’ve changed our digest to give you the top 10-15 stories, that way it’s easier for you to skim through the main headlines and pick

This week has great articles on trends in spirits. One article talks about how to tell if your brand is ready for the era of

Burst of creativity and exciting stories from this week’s digest.   Mushroom-infused spirits is not something I would think of, but that’s a thing in

With St. Patrick’s Day on Thursday, the first few articles will have you feeling a little more green.   Some great stories and articles, so

The movement among states to not allow the sale of Russian-made vodkas continues to expand.  Voters in Pennsylvania support the privatization of liquor sales.  

One of the big, interesting stories is revolting against Russian-made vodka. Many control states (PA, OH, VA, NH, IA, and UT) have banned it entirely,

Many press releases over the past week.   Two of the bigger highlights are: 512 Tequila sues 818 Tequila for “trademark infringement, false designation of

Happy Tuesday everyone: here’s the summary of the latest and greatest in the craft and emerging spirits world.   Two biggest stories are Endless West’s

The past week was a busy one, so here is a summary of the latest spirits sales & marketing news.   In top news about

Top highlights: Alcohol ecommerce is expected to surpass $6 billion, Provi and SevenFifty merge, updates on state legislation, and more…   Just like every week,

The push continues for privatization of liquor stores in control states. Last week it was Mississippi, this week the movement grows in PA and OR.

Another exciting week in the spirits world. Biggest highlight for this week is the fact that California has passed a bill that permanently allows spirits

Lots of news over the past week.   On the distributors side, Breakthru Beverage buys out Major Brands in Missouri. Many articles discussing the importance

As spirits sales continue to surge into this new year, we channel that optimism into our businesses.   Time for a fresh start.   This

Spirits sales and marketing. That’s what we’re about.   As O-N-D reaches its Christmas & New Year’s peak, we start to look forward to 2022.