Spirits Sales + Marketing Digest

Issue #57

Occasion matters more than the drink? That’s what Campari believes. What does that mean? Consumers are more willing to try out new flavors that cater

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Issue #56

Sazerac being sued for their labels? Fascinating case of the potential to mislead consumers. Another great reason to come hear spirits industry compliance expert Ashley

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Issue #55

We love trees for many reasons. One we may not always keep front of mind (or maybe, you do) is that trees make barrels which

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Issue #54

Put yourself in the shoes of an uneducated customer walking into their local liquor store. What would get them to see your bottle? What on

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Issue #53

Amidst other great headlines, the craft & emerging spirits news this week focuses on both projections for 2023 and dissecting the sober-curious and dry January.

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Issue #52

Stories that closed out the news for 2022! Exciting times ahead as tenacious, scrappy craft and emerging spirits brands navigate the post-pandemic world with the

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Issue #51

Top headlines leading into Christmas and New Year’s is that luxury spirits are still in strong growth mode (although at a decelerating rate).   No

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Issue #50

Big week for craft spirits as ACSA & Park Street’s report on 2021 craft spirits has been published. Fascinating data looking at the state of

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Issue #49

Premiumization is slowing down, vodka fights to maintain its relevance, and other great stories in this week’s digest.   And now, the news…

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Issue #48

Relatively light week news-wise following the Thanksgiving holiday, but some positive news about alcohol e-commerce and initiatives to help those less fortunate.   On a

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Issue #47

This week’s highlights are the settlements on some big spirits brands litigations and also a few legislative updates following the most recent US elections.  

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Issue #46

Coming off the heels of Campari’s acquisition of Wilderness Trail last week, Diageo swoops in with a deal of their own: Texas craft distillery Balcones

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Issue #45

Campari acquires majority in Wilderness Trail for $420 million with potentially $180 million more for full ownership in 2031. Note to you M&A or finance

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Issue #44

I’ll open with an important quote about this week’s focus – luxury spirits. “It appears macroeconomic headwinds slowed the astonishing growth rate of luxury spirits

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Issue #43

For producers, we know you’re in that last stretch of getting cases sold for your distributors to be able to sell into O-N-D: it’s busy.

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Issue #42

M&A and consolidation is a focus in this week. Many of the larger spirits companies have become springboards for brands to blossom as opposed to

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Issue #41

You gotta win your backyard. Or front yard… Or wherever you have your tasting room. Having a tasting room is not cheap nor easy, but

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Issue #40

Can RTDs be a move for craft spirits? It’s a booming segment, it but takes a different type of talent compared to normal spirits. The

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Issue #39

Blue-green agave plants add bursts of color in the rust-colored deserts of the American southwest. Sotol plants with the tall, flowered stems flourish in the

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Issue #38

The spirits entrepreneur is our focus in a particular way this week. We’ve gather articles focusing on spirits business ownership, what to focus on when

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Issue #37

What if Walmart was in the spirits business in every state? Would that be helpful to emerging & craft brands? Not likely for those starting

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Issue #36

News this week hits a lot on the investment and financial front. Take a look at some of these spirits companies to get a taste

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Issue #35

Cheers to American Single Malts being official, but what does the road ahead look like for American “Scotch”? Marketing will reign to educate the consumer

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Issue #34

Great articles in this condensed digest. Pour that Irish coffee and enjoy!   Is your brand’s name important? Working with distributors Beam does DTC More…

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Issue #33

Great stories this week. Two main thoughts.   More people are choosing to drink at home despite the fact that COVID restrictions have drastically decreased.

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Issue #32

$1.7 trillion is a lot of dough.   Premiumization of spirits is projected to be the driver of revenue in the spirits category for the

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Issue #31

“So is it tequila?”   An important question when educating a new consumer on what your brand is and what your brand is not. What

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Issue #30

This is an idea-inspiration digest. The focus is on some interesting trends and concepts and life stories throughout the spirits industry (while also including the

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Issue #29

Iowa craft bourbon is the best-selling bourbon in the state? Read how to go all-in on being local.  Michigan craft distillers are getting a special

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Issue #28

Great articles this morning as you catch up all your news post-Independence Day long weekend.   Some highlights: Chris Maffeo has a great insight on

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Issue #27

What does successful social media look like? A very interesting article highlighting some of the best performing spirits social media brands. While it all comes

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Issue #26

Tequila passes vodka and whiskey in the US. Not a surprise as people have been predicting that all year. We could discuss how brands may

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Issue #25

Jack and Coke is now an RTD, Bruno Mars discusses his rum, and many great articles this week!   As the spirits industry continues to

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Issue #24

Last week’s Spirits Sales & Marketing Conference in Austin was a great success! Great insights from across the board. We’re definitely looking forward to building

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Issue #23

Thursday starts the 2022 Spirits Sales & Marketing Conference in Austin this June 2-3! It’s just a couple days away, so don’t miss the opportunity to register

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Issue #22

Next week is the 2022 Spirits Sales & Marketing Conference in Austin this June 2-3! It’s just around the corner, so don’t forget to register

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Issue #21

Wondering how they judge the San Francisco Spirits competition? There’s an article this week to discuss that!   What’s the difference in consumer demographics of

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Issue #20

Significant CA backtracking on parts of their big DTC legislation. As what was ground-breaking DTC legislation has been significantly trimmed, it is important to follow

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Issue #19

Celebrity-backed spirits brands are incredibly common. It seems like the equivalent of an oversized home: you haven’t reached “star” status until you have your own

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Issue #18

“Over 25% of alcohol-only beverage retailers who sell online report that they now earn a fifth or more of their total sales from e-commerce.” – as

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Issue #17

Something we talk about most weeks here (because it’s a hot topic) are the different ways that markets are changing for spirits brands.   A

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Issue #16

A lighter week for news in the spirits world.   My top two favorite stories from this week are An article in the Wall Street

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Issue #15

We’ve changed our digest to give you the top 10-15 stories, that way it’s easier for you to skim through the main headlines and pick

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Issue #14

This week has great articles on trends in spirits. One article talks about how to tell if your brand is ready for the era of

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Issue #13

Burst of creativity and exciting stories from this week’s digest.   Mushroom-infused spirits is not something I would think of, but that’s a thing in

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Issue #12

With St. Patrick’s Day on Thursday, the first few articles will have you feeling a little more green.   Some great stories and articles, so

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Issue #11

The movement among states to not allow the sale of Russian-made vodkas continues to expand.  Voters in Pennsylvania support the privatization of liquor sales.  

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Issue #10

One of the big, interesting stories is revolting against Russian-made vodka. Many control states (PA, OH, VA, NH, IA, and UT) have banned it entirely,

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Issue #9

Many press releases over the past week.   Two of the bigger highlights are: 512 Tequila sues 818 Tequila for “trademark infringement, false designation of

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Issue #8

Happy Tuesday everyone: here’s the summary of the latest and greatest in the craft and emerging spirits world.   Two biggest stories are Endless West’s

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Issue #7

The past week was a busy one, so here is a summary of the latest spirits sales & marketing news.   In top news about

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Issue #6

Top highlights: Alcohol ecommerce is expected to surpass $6 billion, Provi and SevenFifty merge, updates on state legislation, and more…   Just like every week,

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Issue #5

The push continues for privatization of liquor stores in control states. Last week it was Mississippi, this week the movement grows in PA and OR.

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Issue #4

Another exciting week in the spirits world. Biggest highlight for this week is the fact that California has passed a bill that permanently allows spirits

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Issue #3

Lots of news over the past week.   On the distributors side, Breakthru Beverage buys out Major Brands in Missouri. Many articles discussing the importance

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Issue #2

As spirits sales continue to surge into this new year, we channel that optimism into our businesses.   Time for a fresh start.   This

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Issue #1

Spirits sales and marketing. That’s what we’re about.   As O-N-D reaches its Christmas & New Year’s peak, we start to look forward to 2022.

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