OnTrend Concepts
Spirits Sales + Marketing Digest

July 26, 2022

Nick Cook, Publisher

“So is it tequila?”


An important question when educating a new consumer on what your brand is and what your brand is not. What is an “agave spirit”? Are they all basically tequila? For better or for worse, consumers know what tequila is. As mezcal rides on the coattails of a big shift in consumer interest, can other agave spirits embrace it too?


My wife and I purchased a bottle of sotol aged in whiskey barrels – a collaboration project between two craft distillers who spoke at our conference last month. But one of the founders talked about the hardest thing is educating consumers on what the product is (other than delicious).


So dive in and read about the latest and greatest in the past week for spirits!


And now, the news…

Issue #31

How Pionering Distillery St. George Spirits Stays Fresh After 40 Years in the East Bay

Winters wants new releases to be products they’re all excited about, like a California agave spirit.

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Is Mezcal the new gin? What it is and where to drink the hottest spirit of the moment

Mezcal is the hottest spirit on the rise in the UK’s cocktail bars – with bartenders bringing ever more creative concoctions and slick new brands hitting the market all the time.

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TTB Newsletter for July 22, 2022

Approved COLAs are in viewable and printable electronic format in the Public COLA Registry.

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The Rock, Kevin Hart, & More Stars With Tequila Brands

In case you wanted to keep track of everyone who thinks they're famous and partnered in a tequila brand.

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Spirits writer Emma Janzen talks about mezcal, Japanese cocktail bars and more at Tales of the Cocktail

"When made traditionally, mezcal is a gorgeous spirit that takes time to make. When you speed up those processes, you lose a lot of the character of the spirit."

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Utah: Sale of liquor mini-bottles moves forward

The decision to sell 50ml bottles of alcoholic beverages in Utah state liquor stores is currently underway, according to the Department of Alcoholic Beverage Services.

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How forest-inspired Goosnargh Gin has grown sales while giving back to nature

The distillery’s small-batch gins draw inspiration from the area also known as Bowland Fells, whose gritstone fells, deep valleys and peat moorland span Lancashire and North Yorkshire.

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