OnTrend Concepts
Spirits Sales + Marketing Digest

January 3, 2023

Nick Cook, Publisher

Stories that closed out the news for 2022! Exciting times ahead as tenacious, scrappy craft and emerging spirits brands navigate the post-pandemic world with the economic downturn rising up against steady industry growth.


And now, the news…

Issue #52

Pernod buys into bottled cocktail brand

The French subsidiary of Pernod Ricard has acquired a majority stake in ready-to-serve cocktail brand Cockorico for an undisclosed sum.

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SevenFifty's Top Spirits Stories of 2022

From complications of agave spirits’ massive growth to the evolving category of ready-to-drink cocktails, these are the spirits stories that resonated most this past year

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TTB Issues Industry Circular on Calculating Tax Rates for Distilled Spirits

This Industry Circular generally restates how to calculate effective tax rates for distilled spirits products that are subject to Craft Beverage Modernization Act reduced tax rates.

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American Whiskey and Tequila Lead the Premiumization Trends in 2022

These spirits bring in the cash for upper class consumers.

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An Uptick in the Direct-to-Consumer Spirit Shipping Market

According to a number of reliable data sources spirits producers around the country are expanding their geographical reach thanks to greater consumer interest and evolving shipping laws.

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Iowans have a new favorite liquor as sales again hit record

Iowans shook things up when it came to their favorite liquor brand this past year – and set yet another record for liquor sales.

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Toast The New Year With These Luxe Spirits

These luxury spirits fit the bill, and once you try them, you’re going to want to sip them throughout 2023.

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26 Tequila Brands You Should Actually Buy According to Bartenders & Master Distillers

According to recent market research, tequila has seen significant growth in bars and restaurants across the country over the last couple of years.

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Dubai ends 30% tax on alcohol sales, fee for liquor licenses

Dubai has ended its 30% tax on alcohol sales in the sheikhdom and made its required liquor licenses free to obtain

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