OnTrend Concepts
Spirits Sales + Marketing Digest

January 25, 2022

Nick Cook, Publisher

The push continues for privatization of liquor stores in control states. Last week it was Mississippi, this week the movement grows in PA and OR. If that comes to fruition, how will that change the sales strategies of spirits suppliers? Will that decentralization help or hurt?


Many press releases over the past week as well. Dale Earnhardt Jr. partners with Sugarlands, breaking ground on Conecuh Ridge Distillery, multiple partnerships with RNDC, and more!


And now, the news…

Issue #5

As OLCC Faces Privatization Push, Oregon Liquor Stores Sales Set New Record Last Year

Liquor sales at state-licensed stores set a new high of $813 million in 2021. That’s up 18.5% from the last pre-pandemic year of 2019 and 6.3% higher than 2020.

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Who should be allowed to sell liquor in PA?

A state lawmaker has introduced legislation that would ask voters to decide whether Pennsylvania government should get out of the liquor business.

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Restaurant resurgence drove Ohio liquor sales in 2021

Ohio liquor sales grew in 2021, but fewer customers were buying for home use.

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Dale Earnhardt Jr. & Wife Amy Launch New Brand of Premium Vodka

They have partnered with Sugarlands Distilling Co. to launch a brand of premium vodka, High Rock Vodka.

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This Former NFL Star Is Making Moves In The World Of Craft Tequila

Jim Bob Morris recently partnered up with his good friend—and hall of fame NHL defenseman—Chris Chelios to launch El Bandido Yankee.

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Study: the best value celebrity spirits

Celebrity spirits are all the rage right now, but if you’re looking for the best bang for your buck, these are the top value bottlings, according to new research.

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Liquor Before Beer? Distillers Challenge Brewers With Canned Cocktails

Liquor makers are lobbying for lower taxes, saying beer’s advantage is based on a historical distinction that isn’t fair.

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10 Deals That Spirits Brands Can Offer Consumers

Here are 10 strong deals that spirits brands can offer consumers, with guaranteed ROI.

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Yes, Non-Alcoholic Cocktails are Expensive. Here’s Why.

Breaking down why non-alcoholic drinks cost the consumers the same amount as alcoholic spirits.

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No- and Low-Alcohol in Key Global Markets Reaches Almost US$10 Billion in Value

No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market.

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A New Conference for Spirits Sales and Marketing

OnTrend Concepts is putting together a Spirits Sales & Marketing Conference on June 2-3 in Austin, TX with a focus on how to grow craft and emerging spirits brands.

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Humboldt Distillery is No. 1 organic vodka in California

When the business started in 2013, production was a few hundred bottles a month. In December 2021, the production was a little more than 10,000 bottles.

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Conecuh Ridge Distillery takes next step toward producing Clyde May’s whiskey in Alabama

The Conecuh Ridge Distillery, a $13.5 million project first announced in 2017, is taking the next step toward becoming a reality in Alabama.

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Skrewball Peanut Butter Whiskey shows power of flavored whiskey market

With flavored whiskey gaining a 3% share from unflavored spirits in 2021, the current flavored whiskey market is exciting.

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Think Local, Drink Local

Seven Three Distilling Company takes being a local business to an entirely new level: this producer of fine spirits is named after the 73 officially-designated neighborhoods in New Orleans.

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The Original Hard Coconut Water - CoCo Vodka Partners with RNDC

This partnership will allow CoCo Vodka to expand its distribution from 30 states, into 45 states in the next six months, including the states of California, Arizona, Georgia and New York - giving faithful fans of CoCo Vodka and CoCo Rum access to more product in many more locations.

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Grace O'Malley and Proclamation Whiskey Partner with RNDC for Distribution in the State of Florida

Premium Irish whiskey and spirits brands Grace O'Malley and Proclamation and RNDC are announcing a distribution partnership in Florida.

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Morgan State University alumna D’Angela ‘Dia’ Simms believes in making room for diversity in the spirits industry

In her new role, she knew she wanted to tackle the dearth of women and Black representation in the spirits industry.

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Provi Launches Partnership with Winebow to Provide Enhanced Marketplace for Wholesale Fine Wine & Spirits Buyers in Washington

The partnership will allow for a more flexible and efficient ordering experience, giving customers in Washington the ability to view Winebow’s current portfolio, search and filter for products, place orders from multiple distributors, check order history, and see the status of the order in a single dashboard.

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On the House: Advice for Alcohol Marketers

For an industry so full of legendary brands with passionate followings, alcohol brands’ advertising has always struck me as surprisingly generic. Why do so many of the campaigns rely on similar tropes and creative devices, even as the products evolve?

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As People Spend More on Fine Spirits, Shots Box Shares New Whiskeys to Check Out in 2022

Shots Box, experts in delivering curated craft, artisanal, and small-batch spirits to your doorstep, shares some of its top whiskey selections for 2022.

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