OnTrend Concepts
Spirits Sales + Marketing Digest

June 14, 2022

Nick Cook, Publisher

Jack and Coke is now an RTD, Bruno Mars discusses his rum, and many great articles this week!


As the spirits industry continues to grow and investments are being funneled into the space, key strategic vision is required. Like all industries, investment flows into a space with a limited amount of demand. One of the big points discussed at the Spirits Sales & Marketing Conference was the need to 1. Understand how your spirits brand meets your customer’s demand and 2. Know how to keep the brand front of mind for all your customers (distributors and retailers/bars included). Jaron of Pomp & Whimsy shared fantastic insights about how they developed their brand to be truly customer-centric. It’s much easier to meet demand when you ask those demanding what they want instead of trying to force them to take what you have…


As a side note (speaking of increasing your industry presence), if you are interested in placing your banner ad in this digest that goes out to thousands of readers weekly, you can learn more about advertising here.


And now, the news…

Issue #25

Coca-Cola partners with Brown-Forman to launch Jack Daniel’s RTD cocktail

Brown-Forman and Coca‑Cola plan to introduce a ready-to-drink cocktail combining Jack Daniel’s Tennessee Whiskey and the iconic soda brand, the companies said in a statement.

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Bruno Mars on How His Brand SelvaRey Is Making Rum ‘Sexy’

“When I came on board with SelvaRey, I said to Seth, ‘Let’s start with the bottle on the shelf, and the way it feels when you hold the bottle, the way it looks next to anything else on your shelf,’” Mars told The Hollywood Reporter.

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Liquor Is Inflation-Proof Says Wyoming Booze Expert

With prices on consumer goods continuing to increase across the board, are some products inflation-proof? Liquor might seem to be a likely candidate.

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16 Ideas Agencies Can Use To Tap Into The Power Of The Metaverse

Spirits brands can take consumers on a tour of their distilleries, offer cocktail-mixing classes and provide access to invite-only panel discussions with the brand’s founders for superfans or non-fungible token owners.

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Vermont lowers ready-to-drink spirits taxes

The new law, approved by the Democratic-controlled legislature, will amend the state liquor code to allow grocery stores and convenience stores to sell canned cocktails made with liquor.

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Pennsylvania liquor privatization bill passes House committee

Should the bill pass the Republican-controlled legislature it would go to the voters, not the Governor’s desk, in the form of a ballot referendum.

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This bar is selling a classic cocktail with vintage spirits for $150

The typical Negroni is made with gin, Campari and vermouth, but what separates Quail State's version is that it's made with vintage spirits from the 1970s.

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buzzbox Premium Cocktails Continues to Drive Innovation in Ready-to-Drink Category With Sustainability Focused Package Redesign

The new buzzbox packaging includes bold new colors and vibrant graphics that prominently showcase the cocktail name followed by the featured spirit, such as small batch rum or premium vodka.

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