January 17, 2023
Nick Cook, Publisher
Put yourself in the shoes of an uneducated customer walking into their local liquor store. What would get them to see your bottle? What on your packaging encourages them to pick up your bottle off the shelf and take it home?
We’ll discuss at March’s spirits sales & branding conference and a driving factor behind this week’s digest theme: premiumization. Let’s dive in.
And now, the news…
Although big brands have passed the famous Malcolm Gladwell's Tipping Point, no brand is safe after that.
Diageo has agreed to buy Don Papa Rum, a high-end dark rum from the Philippines, in a deal worth up to about $473 million
Hint: Premiumization is definitely one.
How can premiumization continue despite an anticipated recession?
For Fast Company Executive Board member Josh Jacobs, a foray into the crowded subscription box space showed him what brands really needed.
On Sunday, the Pennsylvania Liquor Control Board raised prices by 4% on all forms of alcohol, for not only bars and restaurants but at your local state-run liquor stores.
Could Cracker Barrel be a new major account in the future for spirits brands?
A Louisville-based spirits blender and bottling company has bought a 1940s rickhouse in Shively to help meet increased demand.
This Austin-based company was founded in 2019 and reached $4 million in 2020, its first year of sales, and grew 50% in 2021...
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