OnTrend Concepts
Spirits Sales + Marketing Digest

June 28, 2022

Nick Cook, Publisher

What does successful social media look like? A very interesting article highlighting some of the best performing spirits social media brands. While it all comes from major players, it could be a great source of inspiration to boost your own brand’s profile. These companies have learned how to build out their branding in a way that resonates with their consumers.


On-premise vodka sales are spiking, craft distillers push for Sunday sales in Texas, and the SFWS Best in Class bourbons.


And now, the news…

Issue #27

Craft distilling industry booming across Texas, but says it’s hindered by prohibition-era state laws

The Distilled Spirits Council estimates that permitting seven-day sales would generate between $9.5 million and $19 million in new tax revenues for the state. And it would increase supplier revenues from $60 million to $120 million.

Read More

At Restaurants and Bars, Vodka Sales Are Spiking—But Why?

On-premise operators are seeing increased buzz for all things vodka, from premium calls to nostalgic recreations of classic cocktails.

Read More

Top 10 spirits brands on social media

Social media remains the go-to method for the spirits industry to communicate with consumers.

Read More

Report: Some Texas distillers want lawmakers to allow alcohol sales on Sundays

During the next legislative session, Texas spirit makers want to see lawmakers make changes to help them grow their businesses.

Read More

The Best Bourbon Whiskeys On Earth, According To The Oscars Of Spirits

To get this high-level award, the bourbons had to go through three rounds of double-blind tastings with three sets of judges all unanimously agreeing that the pour deserved to move up the ranks towards the finals and compete for “best in class.”

Read More

Flavored spirits: a big commercial opportunity - or could there be a catch?

Flavored spirits add a new dimension to the category - but could there be a catch? Mike Spurling, co-founder of drinks consultancy Barfly, looks at the category.

Read More

Four Walls: The 'Always Sunny' guys launch charity whiskey brand

100% of the profits for the brown stuff will be benefitting the Pennsylvania Restaurant & Lodging Association's charity HARP. The organization has been helping out bars and restaurants that have been hurt by the COVID-19 pandemic.

Read More

Three Well-Known Players in the East Coast Craft Beer Industry Collaborate to Create Distilled Spirits Brand

Right Coast Spirits, a new partnership between three craft breweries - Flying Dog, Harpoon and Saranac - announces the release of their first product, Right Coast Spirits Vodka Whips.

Read More

What Is After Whisky? Uniquely Japanese-Style Gin Is Catching On In The Spirits Market

While Japanese whisky is one of the most coveted categories in the global spirits market, Japanese gin is quietly gaining attention lately.

Read More

Spiritless spirits on the rise, noted at this year’s Food & Wine Classic

NA "spirits" are highlighted in Colorado consumer show.

Read More

From under to on the rocks: Invasive crabs become whiskey

A New Hampshire distillery has come up with its newest concoction called “Crab Trapper" — whiskey flavored with invasive green crabs.

Read More

Company Distilling Announces Facility Opening Date and New Gin

Former Jack Daniels master distiller partners with prominent craft distiller in new Company.

Read More


Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

  • Newsletters

  • This field is for validation purposes and should be left unchanged.

We will only email you relevant news, analysis and announcements along with occasional sponsored content. You may unsubscribe at any time.

Share Your News

Send us your press releases and any other news articles which you believe would be of interest to our readers. Email submissions to contact@ontrendconcepts.com


Do you provide technology or services that would be beneficial to our readers? Advertise in our newsletters!