OnTrend Concepts
Spirits Sales + Marketing Digest

October 4, 2022

Nick Cook, Publisher

You gotta win your backyard. Or front yard…

  1. Or wherever you have your tasting room. Having a tasting room is not cheap nor easy, but it can be very profitable when done correctly. Check out this article for some inspiration based on designing retail.
  2. And on your brand’s website. Someone going to your brand’s web page without buying your brand is like someone walking into your tasting room and walking out. Just it’s virtual. This article gives retailers an idea which can also be helpful for your spirits brand page.


Of course, this digest has been filtered down to include this week’s best of the best for craft & emerging spirits sales news. So dig in!


And now, the news…

Issue #41

How to Crack the U.S. Import Market

Entering the lucrative U.S. market presents many challenges for prospective exporters, from finding the right import partner to long-term financial planning

Read More

The Wine and Spirits Retailers’ Guide to Store Design

Smart design choices can maximize small spaces, boost sales, and reinforce a brand’s aesthetic; retailers from around the U.S. share their tips for success

Read More

Let’s talk about how spirits talk

The sector has got creative in capturing attention with its branding and packaging, and now, finally, the language of spirits is starting to catch up.

Read More

5 tips on how to step out of the meeting room and gather insights from the market

There is a tendency to over-focusing on the internal aspect of brand building. Very few people working in the industry understand the importance of cracking sales and distribution.

Read More

TTB Newsletter for September 30, 2022

Check out the presentation from the TTB's "Boot Camp for Distillers"!

Read More

How to Create an Online Liquor Store: Alcohol E-commerce

Alcoholic beverage sales surged dramatically, with internet sales in the United States increasing 262% from 2019.

Read More

Ingredients & Design Help RTD Brand Soar

As competition in the ready-to-drink (or RTD) category increases, brands are counting on quality ingredients and carefully designed packaging to resonate with consumers and drive sales.

Read More

Barr Hill Is Making a Stand for Endangered Bees With Spirits Made From Raw Honey

Barr Hill built its entire brand around the honey bee, with a mission to help protect the pollinators and maintain the local land that inspires and influences its craft.

Read More

Babco acquires Neptune Rum

The takeover is part of the company’s ambitious growth and diversification plans, and follows an existing 50% equity stake acquired in January 2021.

Read More

Diageo Acquires Premium Cold Brew Coffee Liqueur, Mr Black 28 Sep 2022 | Press release

Mr Black was launched in 2013, by designer Tom Baker and award-winning distiller, Philip Moore, with the vision of bringing the global coffee culture to the world of spirits and cocktails.

Read More

Pernod Ricard creates direct-to-consumer unit

Pernod Ricard has launched a direct-to-consumer business unit that will focus on super-premium products.

Read More

Goodwood Brewing and Spirits Expands Bourbon Distribution

Goodwood is excited to announce the opening of spirits distribution in ten new states throughout the US.

Read More


Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

  • Newsletters

  • This field is for validation purposes and should be left unchanged.

We will only email you relevant news, analysis and announcements along with occasional sponsored content. You may unsubscribe at any time.

Share Your News

Send us your press releases and any other news articles which you believe would be of interest to our readers. Email submissions to contact@ontrendconcepts.com


Do you provide technology or services that would be beneficial to our readers? Advertise in our newsletters!