May 30, 2022
Nick Cook, Publisher
Thursday starts the 2022 Spirits Sales & Marketing Conference in Austin this June 2-3! It’s just a couple days away, so don’t miss the opportunity to register to join us.
It’s your last opportunity to gather with these retailers, distributors, and leaders in the craft spirits world to hear them discuss how to make your spirits brand a success.
There are some great articles, particularly one focused on how to make your products more climate-friendly.
And now, the news…
The spirits industry has long struggled to lower its carbon footprint—but that’s changing as producers adopt new approaches to curb emissions.
By saying “Alexa, open make it a Lyre’s”, people can follow Alexa’s prompts to make their favourite cocktail, sans booze, at their own pace.
Industry leaders are gathering to chat about what’s necessary for spirits brands to develop their sales and marketing strategies.
TTB Proposes Changes to Standards of Fill for Wine and Distilled Spirits
When spirits like whiskey are part of an alcohol e-commerce business, the use of small samples can allow consumers to take advantage of trends such as single barrel whiskey and sourced whiskey from the comfort of their homes.
Japan, India, and Tiawan are all creating some beautiful whiskies...
Alcohol and Beverages industry is no exception to rising inflation across products.
Pomp & Whimsy, the spirits brand created by sociologist, consumer insights expert, and entrepreneur Dr. Nicola Nice (speaking at the Spirits Sales & Marketing Conference!), announces the release of Pomp & Whimsy Gin, a dry gin wondrously crafted from 15 fine botanicals.
Decision follows a strategic review initiated by USL for its popular brands which explored various options, including divestment.
As HRH Queen Elizabeth II’s Platinum Jubilee is a milestone none of us will ever experience again in our lifetime, spirits brands worldwide are determined to make their mark on the festivities.
Studying successful brands shows how a mixture of common sense, market research and armchair psychology create a delicious result that spirits lovers may find irresistible.
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