OnTrend Concepts
Spirits Sales + Marketing Digest

February 28, 2023

Nick Cook, Publisher

Pronghorn’s investments in black-owned spirits start to gain momentum in the news this week. In an effort to increase representation in the spirits industry more in line with the demographics of the population of spirits consumers, the funding gives much-needed capital to emerging brands. It will be interesting to watch how consumers respond though. The most important piece is customer satisfaction and enjoyment, and many of their investments reflect that (sweet potato vodka from Delta Dirt winning double gold at SFWS).


Lots of stories related to tequila availability in the future too!


And now, the news…

Issue #60

8 Health and Wellness Hacks For Drinks Pros

Indulgence, long hours, and unhealthy habits are occupational hazards, but manageable changes and a shift in mindset can boost mental, physical, and emotional well-being.

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Why User Experience is Important for Your Alcohol Brand

Your customer's experience with your brand, from online to in-hand should reflect the way a person feels at their favorite bar with their favorite bartender.

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Vodka Brands Emphasize Water Source, But Does It Matter?

“You have no place to hide,” Bartlemay explains. “Vodka has such subtle flavor and aroma. If you’re using inferior water, it’s like trying to paint a masterpiece on the back of a burlap sack."

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European thirst for tequila aggravates agave crunch

European demand is deepening a shortage of agave, the prickly plant native to Mexico's Jalisco region that's used to make tequila.

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The climate crisis may put the squeeze on your favorite brand of tequila next

Aside from agave plants being sensitive to weather whiplash, there's also a significant climate threat to pollinators: bees, butterflies, and bats.

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SB meets… Tasha Iny, Mijenta Tequila

Interview with Mijenta Tequila’s UK brand ambassador, Tasha Iny, to discuss future launches, and why producers should steer clear of adding flavours.

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How Spirits Brands Are Playing a Bigger Role in Bar Industry Education

Beyond lessons in bar basics, big brands are rolling out educational programs that focus on professional development, inclusivity, mental health, and more.

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Why Using A Marketing Funnel Is Important For Your Alcohol Brand

A clear marketing strategy helps a company define its target audience, set specific marketing goals, and identify the most effective ways to reach and engage its customers.

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Pronghorn backs another four new black-owned businesses

Pronghorn has now backed a total of nine black-owned or backed businesses.

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Pronghorn backs Black female-owned Tequila

Pronghorn has unveiled its latest investment round, including the backing of the first Tequila co-founded and co-owned by a Black woman.

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Delta Dirt Distillery lands capital investment from Pronghorn

The family farm’s signature crop — sweet potatoes — are harvested for the company’s Sweet Blend Vodka, winner of the prestigious Double Gold award at the San Francisco World Spirits Competition in 2022.

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