OnTrend Concepts
Spirits Sales + Marketing Digest

October 18, 2022

Nick Cook, Publisher

For producers, we know you’re in that last stretch of getting cases sold for your distributors to be able to sell into O-N-D: it’s busy.


One of the big press releases this week talks about two topics we’ve discussed here often: celebrities and non-tequila Agave spirits. Could Lenny Kravitz getting into sotol be a catalyst for the segment’s growth?


Some great reads when you need a quick break from the busyness of business.


And now, the news…

Issue #43

Lenny Kravitz moves into sotol

American singer-songwriter Lenny Kravitz has partnered with Mexican spirits group Casa Lumbre to launch Nocheluna Sotol, with backing from Pernod Ricard.

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TTB Boot Camp for Distillers Webinar Series: Formulas

Great free resource from the TTB to help when crafting your new formula to meet the consumer's demand!

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6 Ways To Sell Liquor More Effectively to Gen Z and Millennials

While Millennials and Generation Z have a lot in common, there are also significant differences between them.

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Drinks sales show 'cautious optimism'

On-trade drink sales have topped 2021 levels for a third successive week despite growing costs crisis and trading pressures, the latest CGA by NielsenIQ Drinks Recovery Tracker has revealed.

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Pernod Ricard to acquire a majority stake in Código 1530

his new investment into the fast-growing agave category, mainly driven by the US market, complements the Group’s very comprehensive portfolio across price points and occasions.

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5 things I learned from attending Bar Convent Berlin that you can benefit from

Tips to make the most out of trade fairs, regardless if you are planning to have a stand at a fair or just go to check what's happening in the industry.

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Drunk on Money? Why Alcohol Is the Celebrity Investment Du Jour

For these stars, the gambit has undoubtedly paid off. As they say, the rich get richer.

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Cardi B’s Whipshots sells one million cans

According to the firm, the brand sold out in seconds through its limited release programme, Whip Drop, and first appeared on US retail shelves in February this year through RNDC.

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US spirits exports rebound after tariff removal

Exports of US spirits rose by 21% between January and July 2022 following the removal of the EU and UK tariffs on American whiskey, rum and vodka.

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IWSR: global RTD category value to hit $11.6bn

Analysts at IWSR have found that demand for premium and cocktail RTD products will drive the category in the next five years, with value tipped to outpace volume growth.

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