October 18, 2022
Nick Cook, Publisher
For producers, we know you’re in that last stretch of getting cases sold for your distributors to be able to sell into O-N-D: it’s busy.
One of the big press releases this week talks about two topics we’ve discussed here often: celebrities and non-tequila Agave spirits. Could Lenny Kravitz getting into sotol be a catalyst for the segment’s growth?
Some great reads when you need a quick break from the busyness of business.
And now, the news…
American singer-songwriter Lenny Kravitz has partnered with Mexican spirits group Casa Lumbre to launch Nocheluna Sotol, with backing from Pernod Ricard.
Will blending whiskey become cool?
Great free resource from the TTB to help when crafting your new formula to meet the consumer's demand!
While Millennials and Generation Z have a lot in common, there are also significant differences between them.
On-trade drink sales have topped 2021 levels for a third successive week despite growing costs crisis and trading pressures, the latest CGA by NielsenIQ Drinks Recovery Tracker has revealed.
his new investment into the fast-growing agave category, mainly driven by the US market, complements the Group’s very comprehensive portfolio across price points and occasions.
Tips to make the most out of trade fairs, regardless if you are planning to have a stand at a fair or just go to check what's happening in the industry.
For these stars, the gambit has undoubtedly paid off. As they say, the rich get richer.
According to the firm, the brand sold out in seconds through its limited release programme, Whip Drop, and first appeared on US retail shelves in February this year through RNDC.
Exports of US spirits rose by 21% between January and July 2022 following the removal of the EU and UK tariffs on American whiskey, rum and vodka.
Analysts at IWSR have found that demand for premium and cocktail RTD products will drive the category in the next five years, with value tipped to outpace volume growth.
The fifth-generation family-owned distiller has its eyes on double-digit growth in the US.
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