December 14, 2022
Nick Cook, Publisher
Big week for craft spirits as ACSA & Park Street’s report on 2021 craft spirits has been published. Fascinating data looking at the state of the industry. Additional great reads about spirits marketing and some distiller’s takeaways on craft spirits sales tactics.
Pour some coffee, and let’s dig in!
And now, the news…
By value, the sector reached US$7.5 billion in sales in 2021, rising by 12.2%.
There is an eternal debate among drink brand owners: Should I base my drinks strategy on neat or cocktails?
In each of the Commission’s intensive reviews of beverage alcohol advertising, the FTC has confirmed that spirits ads are directed to adults and that self-regulation through the industry Code is working.
This video investment is the cornerstone of her brand. It is eight minutes long but beautiful and poetically communicates what she felt as she learned about Uncle Nearest.
With e-commerce growing, small distilleries have more ways than ever to get their bottles in boxes.
Across all spirits categories, the ultra-premium tier has experienced the highest volume growth across the US and the top three DMAs for nightclubs, compared with a year ago.
More corporate interest in US whisk(e)y, another deal by Keurig Dr Pepper and a new, acquisitive spirits company grabbed the headlines in November.
"Right now, we're a wholesale-first company and 80% of our time is spent building our retail footprint, so our in-store tastings can account for 30-50% of our sales each month."
French drinks firm Pernod Ricard will build a US$250 million (€238m) American whiskey distillery for its Jefferson’s Bourbon brand.
Direct advertiser integrations within custom content help create a more cohesive ad experience for users on connected TV, said Nick Buzzell, CEO of NBTV and Spirits Network.
Johnnie Walker owner Diageo has teamed up with glass manufacturer Encirc to create the first net-zero glass bottles at scale.
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