OnTrend Concepts
Spirits Sales + Marketing Digest

March 21, 2023

Nick Cook, Publisher

Discussions in this week’s articles:

  1. Using DTC data
  2. Making ulta-premium gin
  3. Irish whiskey
  4. Canned RTDs


Friday is the Spirits Sales & Branding Conference for craft & emerging spirits brands! Last minute registration available, and check out the finalized agenda.


And now, the news…

Issue #63

Craftsmanship justifies premium-plus status for gin

As aged-spirits thrive in the premium-plus category, gin producers are looking to change consumer perceptions of the spirit to ensure it doesn’t get left behind.

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Why DTC is More Than Moving Cases

Savvy spirits brands know that Direct-to-Consumer (DTC) ecommerce can be a powerful tool to reach a wider audience and grow sales.

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Irish whiskey sales soar in US

Irish whiskey emerged as the fourth fastest-growing spirit in both revenue and volume in the US.

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Irish Whiskey Sales Are Booming in the U.S.—and It Has Gen Z to Thank

According to Irish Whiskey Association director William Lavelle, millennials and Gen Z are avid consumers of the category, which he calls “the global ‘spirit du jour’ for younger generations, including across the U.S.

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Beyond beer: Examples of craft breweries exploring canned cocktails

As beer continues to decline, these breweries dabble in the dark side...

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US on-trade sees 7% YOY boost

New data by CGA has revealed velocity has increased by 7% year-on-year in the US on-trade, driven by a jump in visitation numbers.

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High Noon Eclipses $1 Billion In Sales In 2022

In 2022, High Noon rocketed past Tito’s with 85% growth to 16.4 million cases to become the spirits volume leader.

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Online alcohol sales in the US normalise after a surge during Covid-19 lockdowns

Growth will continue, with particularly strong prospects for beer and spirits

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Southern Glazer’s to buy Webb Banks

Alcohol distributor Southern Glazer’s Wine & Spirits (SGWS) has agreed to buy distribution firm Webb Banks to grow its foothold in the Pan-Caribbean market.

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