OnTrend Concepts
Spirits Sales + Marketing Digest

April 19, 2022

Nick Cook, Publisher

Something we talk about most weeks here (because it’s a hot topic) are the different ways that markets are changing for spirits brands.


A big part of this is legislation and consumer preference that’s evolving to allow more access in DTC, e-commerce, to-go cocktails, etc.


The issue for craft and emerging spirits brands is navigating how to ride these waves while not shelling out a fortune on a route that’s not the right fit for them…


At the spirits sales & marketing conference this June, we will have industry experts coming to discuss some of the ways to effectively implement strategies that are in line with your brand’s trajectory and capital capacity.


And now, the news…

Issue #17

'It's tequila time': Why this spirit is poised to overtake vodka as America's favorite

According to IWSR, an alcohol beverages market analysis company, tequila consumption in the United States, which apparently has the distinction of being the world's leader in tequila drinkers, grew by more than 40% over the past five years.

Read More

States Continue To Ease Restrictions On Alcohol Sales

Far from being an outlier, Governor Hochul’s announcement was the latest in a long series of decisions made by governors and state legislators over the past two years to loosen restrictions on the sale of beer, wine, and spirits.

Read More

TTB Newsletter for April 15, 2022

In general, advertisements may not contain any health-related statement that is untrue in any particular or tends to create a misleading impression as to the effects on health of alcohol consumption.

Read More

How Have We Never Heard of the Second Most Popular Spirits Brand on the Internet?

Started in Wales and not available widely in the U.S., Au Vodka is reportedly more famous than Captain Morgan and Smirnoff.

Read More

Coors released its first spirit, a whiskey — but is it any good?

Five Trail whiskey is a blended spirit created with four different liquors, including a Colorado single malt.

Read More

Provi v. SGWS and RNDC

“When it comes to anti-trust cases, a lot of people will opine, but there is almost never a clear answer,” says Hershey, whose practice includes anti-trust claims. “Anti-trust law is messy, and this suit doesn’t seem to be any different.”

Read More

A New Way to Ship Alcohol Could Eliminate Single-Use Bottles

EcoSpirits estimates each ecoTote could eliminate more than 1,000 single-use glass bottles over its lifetime.

Read More

NH Liquor Commission launches "Keep it Local" campaign to support NH wineries and distilleries

From now until June 26, customers will receive a 20-percent discount when they purchase three or more mixed and matched bottles of nearly 300 varieties of New Hampshire made wines and spirits from dozens of wineries and distilleries throughout the state.

Read More

Ready-to-drink cocktails boost local sales

A change in Mississippi law in 2021 made it legal for beer distributors to sell pre-mixed cocktails.

Read More

American Airlines Resumes Inflight Alcohol Sales

"Customers traveling on flights over 250 miles will be offered beer, wine and spirits," the carrier said in a statement.

Read More

What You Need to Know about Renewing Your Michigan Liquor License Before the April 30 Deadline

All liquor licenses issued by the State of Michigan Liquor Control Commission (“MLCC”), including all on-premises, off-premises, manufacturer, wholesaler and importer licenses, must be renewed by April 30, 2022.

Read More


Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

  • Newsletters

  • This field is for validation purposes and should be left unchanged.

We will only email you relevant news, analysis and announcements along with occasional sponsored content. You may unsubscribe at any time.

Share Your News

Send us your press releases and any other news articles which you believe would be of interest to our readers. Email submissions to contact@ontrendconcepts.com


Do you provide technology or services that would be beneficial to our readers? Advertise in our newsletters!