OnTrend Concepts
Spirits Sales + Marketing Digest

November 29, 2022

Nick Cook, Publisher

Relatively light week news-wise following the Thanksgiving holiday, but some positive news about alcohol e-commerce and initiatives to help those less fortunate.


On a personal note, I’m working on creating the agenda for March’s Spirits Sales & Branding Conference. Email me any thoughts on topics or speakers you’d like to hear from.


And now, the news…

Issue #48

Alcohol e-commerce sales to rise by 34%

E-commerce alcohol sales in 16 markets are predicted to grow by more than a third to reach nearly US$40 billion by 2026, according to IWSR Drinks Market Analysis.

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Pronghorn's Incubator Announces Support for Three Black-Owned Brands

Industry experts within the Pronghorn team will provide various consulting services to help accelerate the brands’ growth long term, as detailed on the company’s website.

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A dead-simple system to cluster your On-trade customers in 4 types

Strategy decks are in all companies. What spirits brands miss are execution decks: action plans to give directions to the team and live by them.

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Okanagan Spirits Craft Distillery helping less fortunate this holiday season

The distillery will donate three hot meals for every spirit advent calendar, or full-size bottle sold.

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Why your brand's success depends on how relevant it is for its 3rd party partners

Unfortunately, very limited time is spent understanding how to make our brand fit into the ecosystem and be relevant for all the players involved.

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It Was Beer Before Liquor

Bendistillery and Deschutes Brewery Collaborate on cask-strength Black Butte Whiskey

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TTB Newsletter for November 25, 2022

TTB Boot Camp for Distillers Webinar Series: What to Expect in a Distilled Spirits Plant Excise Tax Audit

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New operator launches wine and spirits tours

A new tour operator has partnered with beverage company Pernod Ricard to launch wine and spirits tours.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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