OnTrend Concepts
Spirits Sales + Marketing Digest

July 5, 2022

Nick Cook, Publisher

Great articles this morning as you catch up all your news post-Independence Day long weekend.


Some highlights:


And now, the news…

Issue #28

Craft spirits to see $37bn boost by 2025

Global technology research company Technavio has reported that the craft spirits sector will see an increase in value by US$37 billion between 2020-2025.

Read More

Wanna know the biggest mistake drinks brand do in the market?

Procrastinate on jointly agreeing on targets with distributors.

Read More

Is there anything the Gen Z won't drink?

Read about Gen Z's attitudes especially towards hard seltzer and RTDs.

Read More

RNDC creates craft spirits arm

The Artisan Group (Tag) will see RNDC use its current best business practices across the US to create a ‘consistent’ strategy for its craft spirits portfolio that is easy to navigate.

Read More

Beverage M&A round-up, June 2022 – What Just Drinks thinks

Analysis of the beverage industry deals that caught our eye in June.

Read More

Bardstown Bourbon Company to acquire Green River Spirits

The deal will see the bourbon producers join forces to create a “strong, independent spirits company with a commitment to Kentucky whiskey”.

Read More

Diageo acquires flavor matching tech company Vivanda

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

Read More

8 Pioneering American Whiskey Brands To Celebrate Independence Day

A huge wave of new craft and artisan distillers have appeared in the last decade, and many are pushing the boundaries of what American whiskey can be.

Read More

Uncle Nearest Premium Whiskey CEO to visit Columbus retailers

A great example of how important it is for brand owners to build connections to sell in the community.

Read More

Is it Legal to Make Your Own Liquor at Home in New York?

The bottom line is, that it's best to leave the liquor-making up to the professionals.

Read More

Pernod Ricard creates dedicated American whiskey unit

Eying up strong growth – and strong growth potential - of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit called ‘The American Whiskey Collective’ to manage marketing and production of its premium challenger brands.

Read More

Booming Ready-to-Drink Cocktail Category Brings Consumers a Spirited Fourth of July Weekend

DISCUS reports that last year the spirits-based RTD and pre-mixed cocktail category grew an astounding 56 percent from 23.5 million cases sold in 2020 to 36.6 million in 2021.

Read More

Pernod Ricard launches digital label system aimed at responsible alcohol consumption

Pernod Ricard is set to roll out a digital label system across its wine and spirits brands with QR codes that consumers can scan with their smartphones to access information on ingredients, nutritional values, and responsible alcohol consumption.

Read More


Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

  • Newsletters

  • This field is for validation purposes and should be left unchanged.

We will only email you relevant news, analysis and announcements along with occasional sponsored content. You may unsubscribe at any time.

Share Your News

Send us your press releases and any other news articles which you believe would be of interest to our readers. Email submissions to contact@ontrendconcepts.com


Do you provide technology or services that would be beneficial to our readers? Advertise in our newsletters!