Global technology research company Technavio has reported that the craft spirits sector will see an increase in value by US$37 billion between 2020-2025.

Procrastinate on jointly agreeing on targets with distributors.

Read about Gen Z's attitudes especially towards hard seltzer and RTDs.

The Artisan Group (Tag) will see RNDC use its current best business practices across the US to create a ‘consistent’ strategy for its craft spirits portfolio that is easy to navigate.

Analysis of the beverage industry deals that caught our eye in June.

The deal will see the bourbon producers join forces to create a “strong, independent spirits company with a commitment to Kentucky whiskey”.

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

A huge wave of new craft and artisan distillers have appeared in the last decade, and many are pushing the boundaries of what American whiskey can be.

A great example of how important it is for brand owners to build connections to sell in the community.

The bottom line is, that it's best to leave the liquor-making up to the professionals.

Eying up strong growth – and strong growth potential - of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit called ‘The American Whiskey Collective’ to manage marketing and production of its premium challenger brands.

DISCUS reports that last year the spirits-based RTD and pre-mixed cocktail category grew an astounding 56 percent from 23.5 million cases sold in 2020 to 36.6 million in 2021.

Pernod Ricard is set to roll out a digital label system across its wine and spirits brands with QR codes that consumers can scan with their smartphones to access information on ingredients, nutritional values, and responsible alcohol consumption.