OnTrend Concepts
Spirits Sales + Marketing Digest

February 22, 2022

Nick Cook, Publisher

Many press releases over the past week.


Two of the bigger highlights are:

  1. 512 Tequila sues 818 Tequila for “trademark infringement, false designation of origin, and unfair competition.” Now, while I imagine that Kendall Jenner has the resources to develop a brand that starts from scratch, there are enough similarities to raise an eyebrow…
  2. Endless West just bought a giant warehouse in NW Detroit for over $3 million. While we haven’t seen anything from the company regarding this new real estate, it will be interesting to follow for sure. With their new cash infusion, are they launching an Eastern US Distillery? We will keep you posted.


Lots more to catch up on as Delaware makes cocktails-to-go permanent, Utah could ban ethyl alcohol-based flavorings from grocery stores, and lots of Texas spirits companies making some good press.


And now, the news…

Issue #9

Spirits Lap Wine As US Shipping Report Shows Incredible Growth in 2021

Report lists e-commerce as the last stronghold of wine over spirits as legislation and consumer preferences shift.

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Austin-based tequila company suing Kendall Jenner's tequila brand

Austin-based tequila company, Tequila 512, is suing a tequila brand associated with Kendall Jenner for trademark infringement, false designation of origin, and unfair competition.

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The latest push for liquor privatization is a glass half-empty.

An article explaining why PA should privatize liquor retail, but the current legislation does not do enough to reform outdated codes.

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Update to Utah’s liquor laws could yank dozens of hard seltzers from grocery store shelves

At issue are flavorings that contain trace amounts of ethyl alcohol, making them technically verboten to sell in places like grocery and convenience stores.

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Restaurants want alcoholic drinks-to-go back on permanent basis; liquor stores not on board

The New York State Liquor Association is against making it permanent, but New York restaurants are all in favor.

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Delaware Governor Signs Bill Making Cocktails To-Go Permanent

Delaware Governor John Carney signed HB 290 yesterday making cocktails to-go permanent in the state (the 17th state to do so) – a move that will increase consumer convenience and support hospitality businesses devastated by COVID-19.

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TTB Newsletter for February 18, 2022

Tips on how to make sure your label’s government warning is totally squared away.

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Hope sells former food warehouse in northwest Detroit to San Francisco-based molecular spirits startup

Endless West (highlighted here by their big cash infusion last week) buys property in NW Detroit.

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Bottling the Spirit of a Uniquely Texas Town with Bahnbrecker By Musician Randy Rogers

Texas country music singer Randy Rogers interviewed about his whiskey line.

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How this Black-owned distillery is 'breaking the ceiling' in Kentucky's bourbon industry

Victor, Bryson and Chris Yarbrough own and operate Brough Brothers Distillery, the first Black-owned bourbon distillery in the state of Kentucky.

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Susto Mezcal Names Spirits Industry Veteran as CEO and Expands Team to Meet Growth

Mark Shilling is the new CEO of Susto Mezcal after being a partner of Big Thirst Consulting.

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Texas spirits maker enters new frontier with Hill Country whiskey distillery

Frontier Spirits, the company behind Pura Vida Tequila, is building a new distillery in Texas Hill Country: “Luckenbach Road Whiskey Distillery”.

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Meet The Star Behind Artisan Fine Wine and Spirits - Tracia Forrest

Tracia Forrest, Founder of Artisan Fine Wines and Spirits, an Oklahoma-based Alcohol distribution company, talks about what it is like being in the alcohol distribution business.

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Absinthia’s Bottled Spirits releases a new beverage with an infamous past

Absinthia’s Bottled Spirits has released Absinthia Barrel-Aged Absinthe, a new version of their award-winning Absinthia Blanche.

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Monster Beverage And Constellation Brands Merger Could Shake Up The Beverage Landscape

After Monster just acquired CANarchy (craft beer conglomerate), there’s a potential merger shaking up between them and constellation.

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Indiana’s Goliath Whiskey Producer Crosses River Into Bourbon Heartland, Breaks Ground on $12 Million Facility in Kentucky

MGP Ingredients announced Thursday that it has begun work on a $12 million barrel warehouse expansion to meet growing demand for its American whiskey.

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Booze-free spirits brand Lyre’s brings in investment banker to ramp up growth

Non-alcoholic spirits giant Lyre has brought in an investment banking specialist to lead fundraising efforts and target M&A opportunities to boost its global growth.

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Cincinnati bourbon brand launching new products, expanding distribution to Ohio

A Cincinnati-headquartered bourbon brand is planning on expanding distribution to its home state of Ohio – where consumers currently can't buy its products – and is launching two new offerings this year.

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Chesapeake distillery cultivates moonshine, a cornerstone of spirits

Three Brothers Distillery in VA launches their Kablam moonshine.

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Spearheading the first global, black-owned African spirits brand

Chris Frederick and Damola Timeyin are on a mission to showcase African booze and establish some authentic diversity in the drinks sector.

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Apax Global Alpha fund invests in Alcumus, Ole Smoky Distillery

Apax X identified Ole Smoky as a compelling investment opportunity in the high-growth spirits sector and will look to accelerate the company's growth through continued investment in the core brand and supporting the strategic acquisition of complementary brands.

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