One of the big, interesting stories is revolting against Russian-made vodka. Many control states (PA, OH, VA, NH, IA, and UT) have banned it entirely, and many individual similar initiatives taking place in Texas, California, Kansas, Upstate New York, Maryland, and more. However, with it only representing 1.2% of US vodka imports, the move is more symbolic than economically devastating to Russia. But for non-Russian vodkas, this could be a great time to advertise yourselves as “Non-Russian Vodka”. But on a serious note, our thoughts and support go out to those defending their homeland in Ukraine.
Other interesting news is fines to a Hawaiian distributor who dumped out enough liquor to make a stream alcoholic, key trends for the alcohol industry in 2022, and an article to understand better the motivations of distributor reps.
Also, the draft agenda for the 1st Annual Spirits Sales & Marketing Conference has been announced! Check it out with this link.
Lots of great news, so grab the coffee and dig into the latest and greatest in spirits sales & marketing.
And now, the news…