OnTrend Concepts
Spirits Sales + Marketing Digest

May 24, 2022

Nick Cook, Publisher

Next week is the 2022 Spirits Sales & Marketing Conference in Austin this June 2-3! It’s just around the corner, so don’t forget to register to join us.


Come see what WhistlePig, Whole Foods, Breakthru, Garrison Brothers, and so many other speakers can share about growing your spirits brands.


In the digest though this week, there’s a neat article about how to be a brand ambassador and about Oregon’s grocery abandoning privatization of spirits.


And now, the news…

Issue #22

Who's Speaking in Austin Next Week

Industry leaders are gathering to chat about what’s necessary for spirits brands to develop their sales and marketing strategies.

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How Anyone Can Become a Brand Ambassador

From hosting lavish parties to celebrate the unveiling of the latest rum to jet-setting around the globe, the life of a spirits brand ambassador seems glamorous.

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TTB Newsletter for May 20, 2022

The latest updates from the TTB including a new authorized grape varietal.

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Oregon grocers abandon push to privatize liquor sales

Oregon grocers have abandoned their effort to dismantle the state government’s monopoly on liquor sales.

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World’s Largest Wine & Spirits Distribution Center Invests in Automation & Software

This distribution facility ships over 25 million cases of wine and spirits each year.

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How Craft Alcohol Distribution Works: The Three-Tier System

The three-tier system, while still pervasive, is slowly evolving to allow more direct-to-consumer sales in brewpubs, tasting rooms, and through limited self-distribution.

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Limoncello distiller launches $1m crowdfunder

Limoncello producer Chelly has launched a crowdfunding campaign to raise US$1.07 million to support its US expansion plans.

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Ole Smoky Chooses BrandMuscle for Brand Management and Custom Print Production Needs

Ole Smoky Distillery will leverage BrandMuscle’s brand management and print capabilities to increase speed to market, increase the quality of on-premise and off-premise assets, and help continue the distillery’s robust plans for continued growth.

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AKA To Launch His Own Spirit Brand With CRUZ Vodka

He ends his partnership and come in as a brand owner.

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Redeveloped Dallas business park lands two major tenants

Dynasty Spirits and Talixa Stone have leased more than 136,000 sq ft in the property which is near Dallas' Design District.

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All The Scotch Whisky Finalists From The San Francisco World Spirits Competition

Take a peak at some of the best of the best Scotches out there.

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Pronghorn and DISCUS Partner to Drive Equal Representation for the Black Community in the Spirits Industry

According to Pronghorn research, while Black Americans represent 12% of alcohol consumers across categories, they make up just 7.8% of the sector's labor force and 2% of executives in the industry.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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