May 24, 2022
Nick Cook, Publisher
Next week is the 2022 Spirits Sales & Marketing Conference in Austin this June 2-3! It’s just around the corner, so don’t forget to register to join us.
Come see what WhistlePig, Whole Foods, Breakthru, Garrison Brothers, and so many other speakers can share about growing your spirits brands.
In the digest though this week, there’s a neat article about how to be a brand ambassador and about Oregon’s grocery abandoning privatization of spirits.
And now, the news…
Industry leaders are gathering to chat about what’s necessary for spirits brands to develop their sales and marketing strategies.
From hosting lavish parties to celebrate the unveiling of the latest rum to jet-setting around the globe, the life of a spirits brand ambassador seems glamorous.
The latest updates from the TTB including a new authorized grape varietal.
Oregon grocers have abandoned their effort to dismantle the state government’s monopoly on liquor sales.
A unique way to advertise?
This distribution facility ships over 25 million cases of wine and spirits each year.
The three-tier system, while still pervasive, is slowly evolving to allow more direct-to-consumer sales in brewpubs, tasting rooms, and through limited self-distribution.
Limoncello producer Chelly has launched a crowdfunding campaign to raise US$1.07 million to support its US expansion plans.
Ole Smoky Distillery will leverage BrandMuscle’s brand management and print capabilities to increase speed to market, increase the quality of on-premise and off-premise assets, and help continue the distillery’s robust plans for continued growth.
He ends his partnership and come in as a brand owner.
Dynasty Spirits and Talixa Stone have leased more than 136,000 sq ft in the property which is near Dallas' Design District.
Take a peak at some of the best of the best Scotches out there.
According to Pronghorn research, while Black Americans represent 12% of alcohol consumers across categories, they make up just 7.8% of the sector's labor force and 2% of executives in the industry.
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