OnTrend Concepts
Spirits Sales + Marketing Digest

December 6, 2022

Nick Cook, Publisher

Premiumization is slowing down, vodka fights to maintain its relevance, and other great stories in this week’s digest.


And now, the news…

Issue #49

Premiumisation shows signs of slowing

The first half of 2022 (H1) saw value growth of beverage alcohol reach historic highs but there are signs that growth is beginning to slow, according to IWSR Drinks Market Analysis.

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What Drink Trends Will Reign Supreme in 2023? Our Predictions

Can anyone ever know the future? Nope. That won’t keep us from trying to predict it, though—especially when it comes to drinks.

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World Spirits Report 2022: Vodka

We explore the state of each spirit category and reveal the brands to watch in the year ahead, beginning with vodka.

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Why Some Producers No Longer Call Their Spirits Mezcal

A cumbersome certification process and growing consumer awareness have prompted more mezcal distillers to embrace the agave spirits label instead.

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Whistlepig unveils Piggybank Rye

Vermont-based distillery Whistlepig has unveiled a limited edition porcine decanter containing its 10-year-old Piggybank Rye, designed to be sipped ‘from the rear’.

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Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook

New IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase

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CBMA Spotlight Series: ‘What does a person acting on behalf of a foreign producer need to have as proof of their authorization?’

A person acting on behalf of a foreign producer in TTB’s online foreign producer registration and assignment system must maintain written proof of authorization from that foreign producer to act on that foreign producer’s behalf, and must provide that proof to TTB upon request.

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Uncle Nearest Crosses the $100m Sales Mark in 2022

Uncle Nearest Premium Whiskey announced today that its sales exceeded $100 million through October 2022, with an on-track forecast to more than double that total by the end of 2023.

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BODY Vodka Partners with Next Century Spirits to Expand Distribution

Just two months after launching, BODY is the first Next Century Spirits third party customer to become integrated into their brand portfolio, Next Century Brand Group.

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Deutsch Family Wine & Spirits Enters Joint Venture for Cantera Negra Tequila

Deutsch Family is acquiring a partial ownership stake in Cantera Negra to become the exclusive global sales and marketing partner.

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Campari, LVMH's Moët Hennessy Buy 100% of Tannico

LVMH's Moët Hennessy and Italy's Campari have taken full ownership of online wines and spirits company Tannico via their joint venture and plan to expand it further, the two companies said in a statement on Thursday.

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Magellan & Cheers acquires Spanish vermouth brand Perucchi

Magellan & Cheers was founded and is led by the former CEO of Coca-Cola Beverages Ukraine, Jean-Noël Reynaud. The group aims to create an alliance of high-quality artisan brands.

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