OnTrend Concepts is an organization that excels at sharing information and providing connections to help our customers to stay informed about the latest trends, challenges and opportunities in their industry, while simultaneously providing access to many of the leaders, influencers, and decision-makers in that industry.

Founder Peter Cook recognized the need for a dedicated information sharing forum tailored to business leader needs in these quickly changing sectors. OnTrend Concept’s mission is to address these needs by providing thoughtful events and information for industry executives, investors, and supplier partners. The format, topics, and speakers at our events are carefully selected to advance this mission. Beyond OnTrend Concept’s live gatherings, our weekly news digests are must-reads for professionals working in those sectors.  Click on the links below to learn more about each segment.

Peter Cook

President & Publisher

Prior to spending 10+ years in newsletter publishing and event management, Pete spent over twenty years at Commercial Assessments, US Inspect, and their predecessor companies. As their top business development executive, Pete led Commercial Assessments from start-up to a multi-million dollar organization in just a few years, identifying and growing new service lines. Pete’s particular focus was on multi-site projects in retail, restaurant, multi-family, and hospitality.  Commercial Assessments provided national site surveys, as-built surveys, asset tagging services, property condition assessments, Phase 1 Environmental Site Assessments, photo surveys, ADA surveys, Fair Housing Act accessibility surveys, and other solutions to national retailers and their suppliers, including companies like Brinker International, McDonalds, Texas Land & Cattle, TGIF, CraftWorks, Einstein Bagel, Target, Luxottica, Rent-A-Center, TJX, Jo-Ann’s, Hobby Lobby, Kohl’s, Chase, Citibank, 7-11, Lend Lease, Publix, and many others.


Pete received the Director of the Year award in 2010 and 2012. Prior to this, Pete led U.S. Inspect’s national expansion program as Director of Acquisitions, acquiring dozens of inspection, environmental, and engineering firms in markets throughout the US.  Over the course of his career, Pete has served on various committees and been an active member of numerous professional associations (ICSC, PRSM, RFMA, NMHC, SISO, MBA, SHRM, etc.). Pete currently serves on the Board of Directors for the Midwest Highland Cattle Association.


Pete is a graduate of the University of Dallas, where he played on the men’s basketball and soccer teams and served in Student Government.  Pete is former Vice President of the University of Dallas National Alumni Board.  He lives on a farm near South Bend, Indiana with his wife and their eight children. When not planning conferences, chasing kids, reading, or renovating their 100+ year old farmhouse, Pete tries to stay in shape by coaching and playing basketball. Pete and his family raise pork and grass-fed Highland beef on their farm. He is also active in his parish and several charitable organizations.