OnTrend Concepts
Spirits Sales + Marketing Digest

May 3, 2022

Nick Cook, Publisher

Celebrity-backed spirits brands are incredibly common. It seems like the equivalent of an oversized home: you haven’t reached “star” status until you have your own spirits brand. But how does that flood of capital investment affect the rest of the industry?


Other important articles this week discuss alcohol e-commerce through DTC (which we focused on in last week’s digest).


Great reads, so pour the coffee and dig in.


And now, the news…

Issue #19

How Celebrity Backed Spirits Brands may affect Other Spirits Brands

Celebrity-backed spirits brand investments have exploded in recent years, and it could have potential long-term implications for emerging and craft spirits brands.

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How Wine and Spirits Companies Are Navigating the Supply Chain Chaos

With no end in sight to ongoing supply chain disruptions, beverage companies are adapting in myriad ways.

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DTC Crackdown: Understand State Laws to Avoid Entanglement

Texas has undertaken an audit of the thousands of DTC shippers that operate in the state; Missouri, Louisiana, and Tennessee have also increased DTC scrutiny; and Virginia has made a special effort to get out-of-state companies to comply with its laws.

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Lobos 1707 CEO Dia Simms Is Leading A $2.4 Billion Diversity Plan In The Spirit Industry With, Pronghorn

According to research, Black people account for 12% of alcohol sales but only 7.8% of the workforce and 2% of executives.

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What drives the appeal of celebrity spirits brands?

In a time before social media stars helped shape our consumption habits, traditional celebrities were the original influencers.

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Kevin Hart Enters Spirits Game With Debut of Gran Coramino Tequila

Actor and comedian Kevin Hart on Monday announced the release of his tequila brand, Gran Coramino, created in junction with 11th-generation tequila producer Juan Domingo Beckmann.

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Hollywood Couple You Might Know From ‘Grey’s Anatomy,’ ‘Walking Dead’ and Much More Kicks Off Spirits Brand With Smoky Rye, Gin

Hollywood couple Hilarie Burton Morgan and Jeffrey Dean Morgan have launched MF Libations, a line of spirited beverages in collaboration with The Vale Fox Distillery.

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How Jay-Z inspired this Real Housewife's new bourbon

Medley scoped out a distillery in nearby Hudson Valley that could help formulate the idea and found the Spirits Lab, a woman-owned company.

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Former Pistons star Ben Wallace purchases ownership stake in Kalamazoo distillery

Green Door Distilling Co. now has a National Basketball Association Hall of Fame player within its ownership group.

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Tequila and vodka are the most popular bases for spirit-based RTDs in the US

As the RTD category becomes more sophisticated and better understood, consumers are increasingly showing a preference for spirit-based products, which they are more likely to perceive as higher quality.

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Coalition Urges TTB To Issue Proposed Rulemaking on Establishing a Formal American Single Malt Whiskey Category

A coalition representing nearly 100 large and small American Single Malt Whiskey producers across the United States sent a Letter today to the Treasury Department’s Tax and Trade Bureau (TTB) urging the Bureau to move forward with its proposed rulemaking to establish a standard of identity for American Single Malt Whiskey.

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Pandemic Lessons Learned: Spirits Executive Allison Varone Looks Ahead To What’s Next For Drinks

Moet Hennesey VP of Emerging Brands shares her insights as to the future of the industry.

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