November 1, 2022
Nick Cook, Publisher
Campari acquires majority in Wilderness Trail for $420 million with potentially $180 million more for full ownership in 2031. Note to you M&A or finance folks out there, that’s 16x EBITA. Insane. Having had the privilege of personally studying fermentation with Dr. Heist (co-owner of Wilderness Trail), I am thrilled not only for them, but for craft spirits brands in general.
Read this story and other major news (including about the best types of holiday VAPs!!)
And now, the news…
Campari said the total enterprise value for complete ownership of Wilderness Trail is US$600m, 16 times the expected EBITDA.
The most popular VAPs over the years, he says, have been logo cocktail glass sets in various forms, along with packs that include non-alcoholic mixers and mini bottles.
It's not only about how cool an outlet is.
Beer sales are up, but it hasn't been enough to counter the explosive rise of the spirits category.
Aperol owner Campari Group has acquired a minority stake in Catalyst Spirits and recorded double-digit gains for the first nine months of 2022.
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President of Widow Jane Robert Furniss Roe said, “We’d like to thank Lisa for all her extraordinary work in distilling, blending, leading, and educating."
Non-blue weber agave spirit made in Jalisco as well: raicilla.
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