OnTrend Concepts
Spirits Sales + Marketing Digest

September 6, 2022

Nick Cook, Publisher

What if Walmart was in the spirits business in every state?

Would that be helpful to emerging & craft brands?

Not likely for those starting out, but Walmart is trying to get equal access in every state especially Texas and Oklahoma…



  1. Craft distilling is booming, and the train’s just getting going
  2. RNDC comes to New York
  3. Walmart article 1, article 2, and article 3


And now, the news…

Issue #37

Once Niche, Craft Distilling Is Booming and Just Getting Started

With craft now firmly entrenched within the American distilling tradition—making up 4.7 percent of spirits sales by volume and 7.1 percent by value, totaling $6.7 billion, in 2020, according to the Craft Spirits Data Project—it can be easy to forget how young the industry is.

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Want a Cult-Worthy Brand? Learn from the Spirits Category

Spirits brands are ones that create cultural conversation, get endorsed by the A-list and tap into our inherent desires with the twist of a cap, pop of a cork or psssssssch of a tab.

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Republic National Distributing Company Closes Deal to Partner with Opici Family Distributing in New York

Opici President Linda Opici said, “We are delighted to embark on this venture with RNDC and we believe it will mutually enhance our future growth and success."

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Walmart: Consumers want liquor in stores

Growing customer demand is fueling a push to allow the sale of spirits in grocery stores across Oklahoma, according to an Oklahoma City political consultant working for Walmart.

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Liquor in grocery stores would likely doom smaller local shops, Norman owners say

Walmart says consumers want liquor in its Oklahoma stores, and though Norman package shops say they’re highly concerned about market share, they remain hopeful that their industry knowledge and specialty spirit selection would keep them afloat if the retailer got its way.

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Walmart pulls its legal fight with Texas over whether it can own a liquor store

Walmart has voluntarily withdrawn a lawsuit it filed last summer in Austin challenging a section of the Texas Alcoholic Beverage Code that prohibits publicly traded retailers from owning liquor stores.

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Celebrate Virginia Spirits Month with 20% off Virginia-made products

As part of the celebration, Virginia ABC is hosting Virginia Spirits Sale-A-Bration. This means throughout September, customers can save 20% on Virginia-made products at the Liquor store.

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Buffalo Trace, Maker of Pappy Van Winkle Bourbon, Will Double Its Whiskey Production

Kentucky’s Buffalo Trace Distillery just announced that it has increased its production by 50 percent as the result of a $1.2 billion dollar expansion that began almost a decade ago.

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Beverage M&A round-up, August 2022 – What Just Drinks thinks

As the summer sun bore down across the northern hemisphere, M&A in the drinks industry showed similar heat.

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Pair of Major Spirits Companies Pledge Combined $1.2 Million to Climate Funds

Two major spirits companies recently announced large-scale funding efforts toward climate funds.

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