Blue-green agave plants add bursts of color in the rust-colored deserts of the American southwest. Sotol plants with the tall, flowered stems flourish in the northern Chihuahuan landscape. And these could be the future challengers to tequila. As the blue Weber agave crops are quickly not able to meet the future tequila demand of las destilerias, innovative artisans look ahead to an evolving consumer. Read more inside.
- Alternative spirits could challenge tequila
- Marketing strategy: small brands vs big brands
- American-made challenger to Mexican tequila
And now, the news…