OnTrend Concepts
Spirits Sales + Marketing Digest

May 17, 2022

Nick Cook, Publisher

Wondering how they judge the San Francisco Spirits competition? There’s an article this week to discuss that!


What’s the difference in consumer demographics of online vs app e-commerce sites? There’s an article this week to discuss that!


Take advantage of our online registration discount by pre-registering for the 2022 Spirits Sales & Marketing Conference in Austin this June 2-3! It’s approaching fast, and we can’t wait to see you there as we discuss how to grow brands.


And now, the news…

Issue #21

Behind The Scenes At The Oscars Of Booze — A Judge From This Year’s SF Spirits Comp Tells All

There’s a lot that goes on behind the scenes of this massive blind alcohol tasting that your average person watching it on television or seeing it from the outside couldn’t possibly know.

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Ecommerce channel evolves into two overlapping worlds

Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are.

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TTB Newsletter for May 13, 2022

TTB video series for the alcohol beverage industry that explains the history leading up to the trade practice rules, defines the related terms, and walks through the four prohibited trade practices.

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Michigan liquor tax could be slashed for small distillers, helping farmers along the way

It shouldn’t taste like bureaucracy, but nearly half of the retail cost for liquor goes to state government.

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Ready-to-Drink Cocktail Expansion Bill Passes Vermont Legislature

Vermont Legislature passed HB 730, a bill to reduce the tax rate for spirits-based ready-to-drink (RTD) products and expand outlets where they can be sold. The bill now heads to Governor Phil Scott for signature.

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N.C. authorities take action to stop illegal alcohol shipping

North Carolina beer and wine distributors applaud the ongoing efforts of N.C. authorities to stop the illegal shipment of alcohol into the state, according to a news release from the N.C. Beer & Wine Wholesalers Association.

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10 Celebrity Liquor Brands—And How We Rated Them

While they’re not involved with distillation, many have some input into the final flavor profiles. Others have partnered with well-known distilleries or master distillers to build their brands.

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Wild spirits: three bottles that help the environment and taste great

For many spirits brands, it’s not enough these days just to produce delicious liquids to put in cocktails or sip neat. They want to put something back, do some good and help protect the environment.

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Meet the local beverage distributor with a ‘love and passion for agave spirits’

Burke Distributing's John Mayer Spressert shares why he wants better tequila.

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