OnTrend Concepts
Spirits Sales + Marketing Digest

July 12, 2022

Nick Cook, Publisher

Iowa craft bourbon is the best-selling bourbon in the state? Read how to go all-in on being local.  Michigan craft distillers are getting a special state discount for selling locally-sourced spirits.


Digest highlights:


And now, the news…

Issue #29

Tips to Attract Distributors to Successfully Launch your Wine & Spirit Brand

The entrepreneurial attitude can often get the best of us, leading the brands to feel that the best course of action for a new product is to release it to market as soon as possible and then fix any problems later.

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Top eight best-selling speciality spirits 2021

As speciality spirits burst back to life in the on-trade and remained prominent in at-home cocktail-making, the category saw plenty of activity in 2021.

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The Only Craft Distillery in America to be a State’s #1 Overall Best Selling Whiskey: How Did They Do It?

“All I will say is we had a very defined strategy going back to 2010: we’re going to take Cedar Rapids, then we’ll take Iowa City, then Des Moines, then the entire state of Iowa."

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One of the World’s Biggest Booze Companies Wants to Use AI to Recommend Your Next Whisky

While not quite as nefarious sounding as the real life blocking or memory recall of a Black Mirror episode, this is indeed a look at what the future may hold for whisky consumers.

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New law slashes state markup for Michigan distillers that source grain from within state

Small distilleries and grain farmers in Michigan are poised to benefit from a new state law that incentivizes the use of Michigan-grown grains when producing liquor.

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Distill Brands inks deal with MLB to become its official vodka

In addition to an “official vodka’’ designation, the deal includes rights for Distill to market a series of “MLB Stadium Series” ready-to-drink vodka cocktails, vodka-based adult popsicles, and a 750ml vodka glass collector baseball bat.

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Why Ice Hockey Player Guy Lafleur Launched A Gin Brand

Among his legacies, Lafleur, the all-time leading scorer in the history of the Montreal Canadiens, founded No. 10 Gin to honor his jersey number and his Canadian birthplace.

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Michigan lawmakers want to allow alcohol sales at college sporting events

A bipartisan group of Michigan lawmakers is hoping to relax the state's ban on alcohol sales at college football, basketball and hockey games.

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NH Liquor Commission unveils new commemorative bottle in the shape of NH

The NHLC recently released its latest commemorative bottle, which is molded in the shape of the state of New Hampshire and features well-known Granite State attractions and landmarks.

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Preiss Imports Signs Deal with Full Circle Craft Distillers Co. of the Philippines and its Archipelago Spirits Brand

Preiss Imports has signed an exclusive deal to represent Archipelago spirits produced by Full Circle Craft Distillers Co. in the Philippines.

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