OnTrend Concepts
Spirits Sales + Marketing Digest

January 31, 2023

Nick Cook, Publisher

Sazerac being sued for their labels? Fascinating case of the potential to mislead consumers.

Another great reason to come hear spirits industry compliance expert Ashley Hanke discuss advertising issues at the Spirits Sales & Branding Conference.


And now, the news…

Issue #56

Whisky suit: Gas station Fireball different than liquor store and that’s misleading

“Fireball Cinnamon” instead is a flavored malt beverage, according to its label, which is slightly different from the original “Fireball Cinnamon Whisky” label.

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RTD market to grow 11% in 2023

Global technology research company Technavio has reported that ready-to-drink (RTD) cocktails are set to see 11.43% year-on-year growth in 2023.

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A dead-simple system to know what to do after a bar orders its first bottle

When starting to get the first sales in a city, the most crucial thing to do is to understand where the sales velocity comes from.

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Drizly reveals best-selling celebrity spirits

Within the spirits category on Drizly to date, the best-selling celebrity-backed brands are: Casamigos, Cîroc Vodka, Teremana Tequila...

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Could This Be the Year of Pisco?

Despite frequent forecasts of pisco trending, consumer awareness of the category remains hazy.

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Mike Dolan: ‘No limit’ to luxury spirits pricing

The co-founder of Mijenta Tequila believes that the more premium a spirit brand, the faster it will grow, with consumers willing to pay “super-high” prices.

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The Gin Boom Trying to Change India, One Distillery at a Time

Local concoctions are challenging the country’s conservative attitude toward alcohol, along with the country’s often stultifying bureaucracy.

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Cee Lo Green partners with VGS

Vodka producer Victor George Spirits (VGS) has signed a deal with American singer Cee Lo Green, making him a partner and ‘the face’ of the brand.

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Diageo to focus on premium acquisitions

Johnnie Walker owner Diageo said it would continue to focus on acquiring brands from within the premium spirits category.

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Pronghorn CEO Jomaree Pinkard wants to bridge the gap in the spirits industry

Pronghorn aims to create a template for diversification.

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TCWC to open Michigan’s ‘largest’ distillery

The distillery project will allow TCWC to produce 24,000 barrels of whiskey annually.

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DISCUS Announces 2023-2024 Craft Advisory Council

The Distilled Spirits Council of the United States (DISCUS), America’s leading advocate for the distilled spirits industry, today announced new appointments to the 2023-2024 Craft Advisory Council.

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