Another exciting week in the spirits world. Biggest highlight for this week is the fact that California has passed a bill that permanently allows spirits direct-to-consumer shipping. How will this change the spirits landscape? Could we see ecommerce companies partnering more directly with distilleries? Will distributors pivot to bypassing retailers? Or will liquor stores maintain their broad distribution and minimal change occurs? It will be a fascinating example that could serve as the roadmap for many states in the future.
Many exciting and entertaining stories within. So, pour the coffee, and enjoy this week’s Spirits Sales & Marketing Digest.
And now, the news…