OnTrend Concepts
Spirits Sales + Marketing Digest

February 1, 2022

Nick Cook, Publisher

Top highlights: Alcohol ecommerce is expected to surpass $6 billion, Provi and SevenFifty merge, updates on state legislation, and more…


Just like every week, we feature highlights from the past week for spirits suppliers throughout the industry: GlenPharmer, Wolf Spirits, JK Williams, and so many more. Read these articles that foster the creativity throughout our industry!


And now, the news…

Issue #6

Boom in US alcohol ecommerce sees value surpass USD$6 billion

US alcohol sales online are expected to grow further after hitting more than USD$6 billion in 2021, and more than doubling sales in the last two years, a new report has confirmed.

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Provi SevenFifty creating the preeminent destination for all three tiers of alcohol beverage industry

The deal brings together two alcohol e-commerce companies with a shared focus on digital transformation and will provide a robust e-commerce marketplace and distributor tool-kit, aiming to streamline operations for licensed retailers, distributors and their sales representatives.

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6 Key Factors for Spirits Distribution in Restaurants and Bars

In order to maximize the distribution of your spirits brand in restaurants and bars, there are a number of important points to keep in mind.

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Exploring Gin: Gin and its Botanicals

It has changed hugely over this period, but the common thread is that the predominant flavour is juniper berries, and the production of gin rests on the two pillars of (1) distillation and (2) the extraction of flavours and aromas from botanicals.

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Here’s the new fight over cocktails-to-go. How is it like the old one?

If there was one thing that kept Pennsylvanians sane during those dark early days of the pandemic — besides sourdough starters — it was the advent of cocktails-to-go.

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Alabama considers alcohol sales at Coleman Coliseum

The Tuscaloosa City Council plans a public hearing in coming days on a proposal to sell alcohol at Coleman Coliseum during University of Alabama basketball games and gymnastic meets.

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Why California Should Make DTC Shipments From Craft Distillers Permanent

Unless the law is changed to make the exemption permanent, after March 31st, distillers and consumers will no longer be able to enjoy DTC shipping for distilled spirits products.

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Online sales may be coming soon to Utah liquor stores

Under the Department of Alcoholic Beverage Control’s plan, two liquor stores would start “click and collect” systems, to sell alcoholic products online.

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Mississippi liquor supply chain struggling

What used to take liquor stores a couple of days to get in is now taking up to three weeks.

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Bill would allow West Virginians to make liquor at home

The bill would allow people over the age of 21 to make up to 50 gallons of liquor at home in a year.

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Crater Lake Spirits’ founder describes how the distillery has adapted to COVID-19 disruption

High total spirits sales numbers don't tell the whole story, in part because they don't differentiate between large distillers like Absolut and small-batch, local distillers.

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Sourland Mountain Spirits

The family-owned brand bills itself as “New Jersey’s first farm distillery since Prohibition” as they are located on the Double Brook Farm in in Hopewell, New Jersey.

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The Spirits Issue: The Massachusetts distillery that wants to do it all

Patrick and Beth are both pharmacists by trade, which is how they landed on the name “GlenPharmer,” which also references the Bay State’s unique Farmer Distillery license.

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US Ready-to-Drink Cocktail Brand, BuzzBallz, Helps Taiwan Ring in the Lunar New Year

BuzzBallz partnered with Uni-President Corporation, a 7-Eleven franchise with a large footprint across Taiwan, Thailand, Vietnam and The Philippines, to get these single-serve cocktails on the shelves.

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UW-Madison grads are bringing their historic JK Williams whiskey brand to Wisconsin

This year they’re working on expanding distribution in Wisconsin and adding a 1,000-gallon distilling system, which is expected to arrive in April.

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Wolf Spirit Distillery’s Puncher’s Chance The D12TANCE Bourbon – Product Launch

Puncher’s Chance The D12TANCE Straight Tennessee Bourbon has been aged for 12 years before spending two months in barrels that formerly held Cabernet Sauvignon.

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Diageo-owned United Spirits prepping platform for home delivery of liquor

Diageo-owned United Spirits is building its online platform for home delivery of products at a time when liquor companies and industry bodies are urging state governments to consider delivery of liquor at the consumer’s doorstep.

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Rum, Tequila and vodka see sales rise as wine and cask slips out of favour

Rum, Tequila and vodka are expected to be among the more popular drinks for 2022, while wine, gin and whisky are among those suspected to take a dip in popularity this coming year, according to the latest CGA On Premise Measurement Service.

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Non-alcoholic spirits company inks big national distribution deal

Spiritless has partnered with RNDC to distribute its products, including its reverse-distilled Kentucky 74, across the U.S.

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Six big trends in low and no spirits

From functional spirits to on-trade led NPDs, Millie Milliken outlines the low and no spirit trends retailers should be keeping their eyes on.

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6 Non-Alcoholic Brands To Watch

According to the IWSR, the no- and low-alcohol category has reached almost $10 billion in value across key global markets.

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Diageo sales jump on premium spirits and bar restocking

Drinks group Diageo on Thursday reported first-half sales up nearly 16%, buoyed by high-end spirits for home use while bars increased orders as they reopened after coronavirus lockdowns.

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Xinhua Silk Road: Study proves long-lasting saliva-generating effect of Chinese liquor brand TingHua

Chinese liquor brand TingHua baijiu has long-lasting saliva-generating effect upon drinking, according to a recent study published by China Food, a Chinese journal focusing on the food industry.

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Tequila to continue growth in US on-premise

Tequila holds an almost 16% of on-trade spirits sales in terms of volume: up significantly from 2016 when it had a 11.5% share, according to figures from CGA. And its popularity is set to continue to grow.

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