OnTrend Concepts
Spirits Sales + Marketing Digest

August 16, 2022

Nick Cook, Publisher

Great articles in this condensed digest. Pour that Irish coffee and enjoy!


  1. Is your brand’s name important?
  2. Working with distributors
  3. Beam does DTC
  4. More…


And now, the news…

Issue #34

Roll call: do brand names matter in cocktails?

The research also found that 43% of consumers order by specific brand, while a third (33%) order the category generally, and 24% do so depending on the situation.

Read More

5 Insights from Drizly’s July 2022 Sales

Another tequila brand topped the list of fast-growing spirits brands: Tequila Mandala, known for its striking, circular bottles. The top-selling product was the brand’s Extra Añejo, which sells for an average of $216 per bottle.

Read More

How to work with your distributors

A second or consecutive purchase order only comes along if you have created enough demand in the market or consumers love your product, and the chances of that happening overnight are very few.

Read More

BlackSquare to Provide Global Spirits Brand Beam Suntory with Direct-to-Consumer Ecommerce Technology

BlackSquare will be responsible for providing Beam Suntory with cutting edge direct-to-consumer (DTC) ecommerce technology, beginning with the creation of a brand home for iconic whisky brand Laphroaig in Germany and the UK.

Read More

Report: FDA harassing local distiller who made hand sanitizer during pandemic

At primary issue is acetaldehyde, a chemical that occurs naturally in fruits and dairy products, as well as in beer, wine, and spirits.

Read More

Ten spirits brands you might not know are celeb-owned

Owning a spirits brand is practically a rite of passage for any celebrity these days, but did you know that these famous faces have also jumped on the booze bandwagon?

Read More

Dunrobin Distilleries inks $5.5M deal with Swiss company Seven Seals Innovation

New partnership to see Ottawa whisky-maker increase production and expand into new markets.

Read More

Rancho La Gloria Expands into the Spirits Category with Premium Infused Tequilas

Rancho La Gloria, the largest wine-based ready-to-drink alcoholic beverage brand, today announced its expansion into the spirits category with the launch of premium Infused Tequilas.

Read More


Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

  • Newsletters

  • This field is for validation purposes and should be left unchanged.

We will only email you relevant news, analysis and announcements along with occasional sponsored content. You may unsubscribe at any time.

Share Your News

Send us your press releases and any other news articles which you believe would be of interest to our readers. Email submissions to contact@ontrendconcepts.com


Do you provide technology or services that would be beneficial to our readers? Advertise in our newsletters!