OnTrend Concepts
Spirits Sales + Marketing Digest

September 27, 2022

Nick Cook, Publisher

Can RTDs be a move for craft spirits?

  • It’s a booming segment, it but takes a different type of talent compared to normal spirits.
  • The vast sea of options makes it a sales pitch nightmare to differentiate; not to mention, the canning, flavor quality, and drink safety makes it an operational headache.
  • BUT the consumer is also trying to find something new, so that primes them perfectly to try a craft spirits based RTD that “wows” them.
  • And if 1/1000 drinks sold of $1.6 billion dollars is your brand, then that’s another $1.6 million in the bank…


Also, exciting news coming up soon from us (hint: keep March 24, 2023 open)


And now, the news…

Issue #40

Whistlepig names new CMO and CSO

Sarah Long steps into the role of chief marketing officer, while Duffey Sida has taken up the post of chief sales officer.

Read More

The Subtle Alchemy of St. George Spirits, 40 Years Strong

“We make things here because we find them beautiful,” says Winters succinctly, guiding a small group of journalists around the distillery. “Hopefully, we can find other people who find them beautiful later on.”

Read More

Sales of spirits-based RTD drinks top $1.6B in 2021, study finds

The trade group also found 94% of consumers choose RTDs because they offer their preferred flavor choice, 92% because they were convenient and 82% because they taste better than beer.

Read More

Ryan Reynolds opens Aviation distillery

The ad at the end just makes ya smile.

Read More

VinePair Podcast: Will Big Spirit Brands Dominate the RTD Space?

Now that large spirit companies are coming out with their own bottled and canned cocktails, what does this mean for smaller, craft brands and their products?

Read More

Distill Ventures co-founder debuts drinks incubator

Dan Gasper, co-founder of Distill Ventures, has established an independent drinks accelerator to support low- and no-alcohol businesses.

Read More

Believe it or not: Georgia distillery ages bourbon on cross-country road trip

Swamp Fox Distilling Company owner Britt Moon and his son Nathan went on a 5,000-mile trip with bourbon barrels.

Read More


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