Can RTDs be a move for craft spirits?
- It’s a booming segment, it but takes a different type of talent compared to normal spirits.
- The vast sea of options makes it a sales pitch nightmare to differentiate; not to mention, the canning, flavor quality, and drink safety makes it an operational headache.
- BUT the consumer is also trying to find something new, so that primes them perfectly to try a craft spirits based RTD that “wows” them.
- And if 1/1000 drinks sold of $1.6 billion dollars is your brand, then that’s another $1.6 million in the bank…
Also, exciting news coming up soon from us (hint: keep March 24, 2023 open)
And now, the news…