OnTrend Concepts
Spirits Sales + Marketing Digest

April 12, 2022

Nick Cook, Publisher

A lighter week for news in the spirits world.


My top two favorite stories from this week are

  1. An article in the Wall Street Journal about how investors approach celebrity-backed spirits brands.
  2. An article about the complexity of the Uber/Drizly merger from late last year and how that affects their ability to effectively execute ecommerce


And now, the news…

Issue #16

Institutional Investors Drink Up as Celebrity-Backed Beverage Brands Beckon

Private investors that back beverage startups alongside entertainment and sports stars say they want to see more than just a famous name before allocating capital.

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Constellation Brands acquires Austin Cocktails

Constellation Brands has acquired Austin Cocktails, following its investment in the brand in 2018.

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Uber bought Drizly for $1 billion, but who will deliver the alcohol?

A former Drizly employee with knowledge of the situation said DoorDash abruptly ended its relationship with Drizly soon after the acquisition, leaving the company scrambling for a new delivery partner.

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TTB Newsletter for April 8, 2022

Use of the Word ‘Clean’ in Alcohol Beverage Labeling and Advertising?

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California’s Gallo Winery now has 24 liquor brands, and a new name for the booming branch

E.&J. Gallo Winery of Modesto has a new name, Spirit of Gallo, for a liquor division that has boomed alongside its core product.

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Beverage-makers share expertise to develop new products with familiar brands

In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories and offer more celebrated choices to consumers.

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Michigan eyes liquor rule changes to help certain businesses amid shortages

The commission held a Wednesday public hearing on the issue and could look at ways to allocate pinched liquor supplies more fairly among smaller retailers and big box stores after COVID-19 pandemic shortages left small, independent retailers coming up empty while box stores bought up limited supplies.

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New York authorizes alcohol "to go" sales for three years

Governor Kathy Hochul announced Saturday that legislation allowing takeout drinks has become law as part of the FY 2023 State Budget.

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Possible liquor deal could loosen up Minnesota’s growler and distiller laws

It would allow breweries and small distilleries more flexibility in what they can sell for retail — more beer growlers and six packs and larger bottles of spirits such as gin and vodka.

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Businesses applaud Youngkin for signing bill to allow to-go cocktail sales

Businesses applauded Virginia Gov. Glenn Youngkin for signing legislation that allows them to continue selling to-go cocktails for at least another two years.

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Tequila, canned cocktails illuminate spirits category

Supplier sales rose 12% in 2021 to a total of $35.8 billion, while volumes rose 9.3% to 291.1 million 9-liter cases.

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How This Liquor Entrepreneur Pulled Off a Deal With an Unlikely Partner: Ben & Jerry’s

Wheyward Spirit founder Emily Darchuk spent two years developing an unconventional pairing with the beloved ice cream brand.

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Highclere Castle Gin Launches in Poland

With gin being a relatively new category in Poland, gin is exploding with sales expected to grow annually by 10.5% through 2025.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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