OnTrend Concepts
Spirits Sales + Marketing Digest

December 20, 2022

Nick Cook, Publisher

Top headlines leading into Christmas and New Year’s is that luxury spirits are still in strong growth mode (although at a decelerating rate).


No newsletter next week as we will be celebrating with our families and friends.


And now, the news…

Issue #51

Luxury spirits sales grow by 15% in Q3

Sales of spirits priced over US$50 in the States rose by 15% in the third quarter of 2022 as the segment remains an “attainable luxury” for adults.

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Premium Spirits Sales Boomed This Year Thanks to Better Home Bars and Big Nights Out

This index tracks brands that have bottles priced above $50 (with many well above that, of course).

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US: 80% favour direct-to-consumer shipping

Eighty percent of regular craft spirits drinkers in the US would like to be able to purchase products to be delivered directly to their homes, new research reveals.

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Why global success is misleading and how to win market-by-market bottom-up, instead

In reality, most famous brands have a handful of markets from which they get most of their sales.

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Luxury Brand Index Third-Quarter Report: Continued Strong Growth in Luxury Spirits Heading Into Holiday Season

“While inflation continues to cut into consumers’ discretionary incomes, a special bottle of spirits remains an attainable luxury that brings great pleasure to many adults,” said Christine LoCascio, Distilled Spirits Council Chief of Policy and Strategy.

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RNDC invests in Thirstie

The investment from RNDC, the second-biggest wine and spirits distributor in the US, also sees the start of the company’s new strategic partnership with Thirstie.

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ecoSPIRITS USA Activates First Two ecoPLANTs in Florida and California

ecoSPIRITS USA, the United States operating partner of ecoSPIRITS, has announced the locations of its first ecoPLANTs in the United States, which will be managed in partnership with well-regarded distilled spirits plant (DSP) operators Mango Bottling in Florida and Chareau in Southern California.

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The State of DTC: A Year-End Conversation with Sovos ShipCompliant’s Alex Koral

DTC Expert Alex Koral reviews 2022 developments in the arena and looks to the future of wine shipping.

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World Spirits Report 2022: Tequila & mezcal

The rising demand for premium spirits, and a consumer love of agave-based cocktails has led to a Tequila and mezcal domination in 2022, and it’s only going to become bigger for the Mexican spirits categories.

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