OnTrend Concepts
Spirits Sales + Marketing Digest

September 13, 2022

Nick Cook, Publisher

The spirits entrepreneur is our focus in a particular way this week. We’ve gather articles focusing on spirits business ownership, what to focus on when starting out, and how to approach gaining key retailers!



  1. Guide to drinks business ownership
  2. Gaining the influential retailers
  3. It’s the little things in running a spirits brands


And now, the news…

Issue #38

The Drinks Entrepreneur’s Guide to Business Ownership

How to take the leap into alcohol business ownership, from experts in the legal, production, and retail spaces

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Getting Retail Influencers On Board

Video with valuable street tips on how the market really works, why getting retail influencers on board is important, and how to use that to penetrate your market.

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The Highs and Woes of Alcohol’s Three-Tier System

It’s outdated, complicated and so confusing that it requires a special type of attorney to navigate its intricacies.

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Why you should focus on the little things to make your brand big

Small data, details, and actions make brands big.

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Distill Ventures to invest $5m in minority founders

Diageo-backed Distill Ventures has pledged to invest a further US$5 million in drinks entrepreneurs from underrepresented communities.

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Brown-Forman reaches for gin brand Gin Mare

Jack Daniel’s and Finlandia owner Brown-Forman has moved to bolster its position with gin, snapping up the Spanish gin brand Gin Mare.

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Proof & Company rolls out sustainability solution

Spirits distributor Proof & Company has pioneered a new Smart Kiosk technology by Ecospirits in Singapore.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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