OnTrend Concepts
Spirits Sales + Marketing Digest

August 23, 2022

Nick Cook, Publisher

Cheers to American Single Malts being official, but what does the road ahead look like for American “Scotch”? Marketing will reign to educate the consumer on what is the potential to be a booming segment within American whiskey.


  1. American Single Malt analysis
  2. Graph showing shift in base spirits for RTDs
  3. Creative spirits inspirations from Vietnam


And now, the news…

Issue #35

American Single Malt’s Long Fight for Official Recognition

With the TTB’s new standards of identity poised for approval, is it finally American single malt’s time to shine?

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Spirit bases for RTDs in the US

LinkedIn post with a graph showing the shift over the past three years.

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5 Vietnamese Craft Wine And Spirits Brands You Should Know

From fruit wines to Bà Triệu-inspired gin, here are five Vietnamese liquor brands showcasing the integrity of the Vietnamese quality, putting domestic brands on the world map.

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Tito’s vodka is selling empty cans for $20

As the hard seltzer craze fizzles out, Tito’s Handmade Vodka trolls fans with empty, limited-edition resealable cans. ‘We don’t make seltzers. You do,’ it says.

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MICO Tequila Graduates from LibDib to RNDC for Spirits Distribution

"We are thrilled to welcome MICO Tequila into the RNDC family," said Nick Mehall, President and CEO of RNDC. "They are the epitome of how a brand can succeed by leveraging our close relationship with LibDib."

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Casa Azul Tequila Soda Is Poised To Make A Splash

"50 to 60% of the time, people don't know what they want to buy when they go to the shelf. So having a disruptive design and making sure it stands out for the crowd of products on the shelf is key,” says Collins.

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Meet the Woman Behind the World's Largest Spirits Competition

Amanda Blue leads the San Francisco World Spirits Competition: read her story.

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From an old bottle found in a wall, a D.C. whiskey brand was reborn

The two aren’t distillers; for now, they’re using spirits distilled by others in D.C. and Virginia, then bottling it and applying the Mt. Pleasant label.

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