OnTrend Concepts
Spirits Sales + Marketing Digest

August 30, 2022

Nick Cook, Publisher

News this week hits a lot on the investment and financial front. Take a look at some of these spirits companies to get a taste for what spirits investors are currently seeking in the market.



  1. BevStrat partners up with Provi for enhanced offerings for craft and emerging spirits brands
  2. Pronghorn announces their first investment: Ten to One Rum
  3. Campari invests in Howler Head with path towards full acquisition


And now, the news…

Issue #36

How to choose the right profile for your sales team in 4 simple steps.

Chris Maffeo breaks down some great steps to build the right sales team for growth.

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Provi Announces Partnership With BevStrat To Support Growth For Emerging Brands

The partnership will generate a complete solution for small and emerging brands, leveraging Provi's robust tools to showcase products online and BevStrat's on-the-ground approach.

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Campari acquires minority stake in Catalyst Spirits’ Howler Head bourbon

Campari has initially agreed to pay $15 million in cash for a 15% interest in the brand. The group will have the option to buy 100% of the brand – subject to future results – which can be exercised from 2025.

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Grain & Barrel Spirits Selected As Official Spirits Partner of Wilderness Collective

Grain & Barrel Spirits, which develops and scales craft spirits that connect the best artisans to consumers worldwide, has partnered with Wilderness Collective, which operates best-in-class adventures to help people disconnect and discover character through exploration.

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Pronghorn Selects Ten to One Rum as First of 57 Investments

Ten To One is an award-winning Caribbean Rum, and founder Marc-Kwesi Farrell and co-owner Ciara are challenging the conventions of the rum category while bringing rich Caribbean culture to the states.

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CF Napa Adds More Pop to First Alcohol Boba Brand

With non-alcoholic popping boba rapidly increasing in popularity nationwide, it was imperative that the new packaging design capture this growing audience with the promise of a fun and trendy drink experience under the catchy new brand name – Boba POPS.

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50 Cent’s Sire Spirits lost millions to cheating employee: court docs

The company’s director of Brand Management, Mitchell Green, was jacking up prices and getting kickbacks from wholesalers to the tune of $2.2 million in so-called “agency fees,” according to Manhattan Federal Court records.

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Mates worth £40 million each after creating world-renowned alcohol brand Au Vodka

The brand's rapid growth on social media has seen it achieve 630,000 followers across all social media platforms, with 227,000 on TikTok alone.

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Blue Run Spirits plans $51 million headquarters, distillery in Georgetown

Since its founding in 2020, the company has released 10 bourbons and rye whiskies.

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Top 10 modern cult spirits brands

Which spirits are you willing to defend to the grave?

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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