OnTrend Concepts
Spirits Sales + Marketing Digest

January 10, 2023

Nick Cook, Publisher

Amidst other great headlines, the craft & emerging spirits news this week focuses on both projections for 2023 and dissecting the sober-curious and dry January.


I’ve included a recent article I wrote about this trend, but plenty of great articles throughout our industry!


And now, the news…

Issue #53

5 Spirits and Cocktail Trends to Watch in 2023

The spirits industry is evolving to meet shifting consumer demands and a changing world.

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The beverage alcohol industry in uncertain economic times

It’s often said that people who drink consume more alcohol both when times are good and when times are bad. But is it true?

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Sober curiosity creates low-and-no sales boom

“Customer demand for no- and low-alcohol is at an all-time high, so we’re really excited to be offering more options than ever,” she said.

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Liquor Brands Bet Thrifty Drinkers Will Keep Making At-Home Cocktails

Distillers double down on pandemic-era efforts to cater to home drinking as some consumers economize

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Koloa Rum partners with NFL team

The partners have produced Kauai Reserve Five-Year Single-Barrel Aged Rum, along with a commemorative bottle and box.

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Tito’s DIY January, brought to you by Martha Stewart

Okay, this commercial is just fantastic.

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Non-Alcoholic Spirits: Future, Fad, or…

The phrases “dry January”, “sober curious”, “no/low alc”, and “#dampjanuary” appear throughout the internet (at least if you spend time reading about spirits).

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Dry January Marketing - How Brands are Reaching the Sober Curious

As interest in sober lifestyles increases, brands move to capitalize on the trend.

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A golden age for nonalcoholic beers, wines and spirits

NielsenIQ's data shows the market for nonalcoholic beer, wine and spirits grew more than 20% last year — and more than 120% over the last three years.

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Brown-Forman completes Diplomático deal

Jack Daniel’s owner Brown-Forman has closed its agreement to buy Venezuelan brand Diplomático, marking the firm’s first move into rum.

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Pronghorn Is Laying Plans To Invest In Dozens Of Black Founders—Already Supported 3 BIPOC Liquor Brands

In a news release, they highlighted their investment in three Black-owned spirits companies – Tequila with Friends, Den of Thieves and Ego Tequila.

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