OnTrend Concepts
Spirits Sales + Marketing Digest

March 15, 2022

Nick Cook, Publisher

With St. Patrick’s Day on Thursday, the first few articles will have you feeling a little more green.


Some great stories and articles, so dig into the latest and greatest in spirits sales & marketing.


And now, the news…

Issue #12

What Does ‘Sustainable Spirits’ Mean? These Distillers Have an Answer

Since there’s no official “eco-friendly” designation, it’s up to consumers to take a thoughtful look at which bottles they choose.

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In-Store Sales of Alcoholic Beverages Around St. Patrick's Day Likely to Top Pre-Pandemic Levels

In-store alcohol sales around St. Patrick's Day will likely be 5-15% higher than 2019

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From Four Distilleries To Forty In Ten Years, Irish Whiskey Sales Soar And New Investments Are Rife

Estimates for 2021 are to post a leap to 13 million cases, and the Distilled Spirits Council of the United States has recently reported that 5.9 million cases were sold in the U.S. last year, representing a nearly 18% increase in 2021.

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Darius Rucker on investing in cocktail brand Owen’s Craft Mixers

"I first became familiar with Owen’s when I started noticing their cocktails at the stadiums and concert venues where I was performing."

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Ole Smoky Named ‘Hot Brand’ From M. Shanken Communications for Fifth Consecutive Year

For the fifth consecutive year, Ole Smoky has been named an Impact Hot Brand by M. Shanken Communications, the leading publisher in the U.S. Wine & Spirits industry.

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Chehalis tribes opened the country’s first distillery on reservation land

The Indian Intercourse Act of 1834 — intended to regulate trade and “preserve the peace on the frontiers” — made the manufacturing of liquor in “Indian Country” illegal.

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Celebrities use their status to elevate own alcohol brands

More and more celebrities also are cheering the launch of their own boozy spirit brands.

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Crafting spirits true to Driftless roots

The goal of La Crosse Distilling Company is to capture the heart and history of the Driftless Region.

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HS BEVERAGE INC./NOLA Distillery Announces Launching of a New Vodka Brand, Made in the USA Vodka. Developed to Assist the Ukrainian Refugees.

This Ultra-Premium Handcrafted Vodka brand was developed to assist the Ukrainian Refugees with Humanitarian Relief.

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Austin-based spirits company sets new world record for largest daiquiri

Austin-based spirits company ROCK SOUND Rum crafted up a Texas-sized 110 Gallon Tiki tank full of one of the most iconic cocktails and set the record for the world’s largest daiquiri.

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Purity Breaks Top 10 Brands of Premium Priced Vodka in the United States

urity is now a top 10 super premium priced vodka brand in the United States based on 26-week Nielsen dollar sales.

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N.C. vodka distiller says ban on Russian spirits could put focus on local brands

Jon Murto, the owner and head distiller at Murto Made Distillery, said once the ban was announced, he heard from folks saying it could be beneficial to American-made brands like his.

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Oklahoma woman launches own hard liquor brand, shares struggles of launching a business

Tanner Conklin is 26, and is the only woman to own a hard liquor brand in Oklahoma.

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Old Bay vodka will soon be for sale in Maryland liquor stores and restaurants

Baltimore’s signature Old Bay flavor is now bottled in a vodka made from corn and distilled in Frederick through a partnership between the spice giant McCormick & Co. and George’s Beverage Co., a purveyor of cocktail mixes based in Hanover.

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