OnTrend Concepts
Spirits Sales + Marketing Digest

June 7, 2022

Nick Cook, Publisher

Last week’s Spirits Sales & Marketing Conference in Austin was a great success! Great insights from across the board. We’re definitely looking forward to building next year’s event, and we’ll keep our faithful readers posted.


In this week’s digest, Highclere gin continues to skyrocket, American distillers look to regain UK market share, and so much more.


And now, the news…

Issue #24

With Whiskey Tariffs Finally Suspended, American Distillers Raise a Toast

With tariffs suspended, craft distillers across the country can finally sell their products in the U.K. and EU without the burden of heavy tariffs, but the solution is only temporary.

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Global Spirits Entrepreneur, Adam von Gootkin CEO Highclere Castle Spirits, Shares Key Strategies On Building A $45M Gin Brand Through A Pandemic

Interview with Highclere Castle Gin's CEO about his experience growing an international spirits brand.

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Almost Anything is Possible

Interview with Bryan Monteleone about how digital marketing is helping spirits brands strategize to scale products and engage with consumers.

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Spirits Brands Storytelling with Augmented Reality

Smartphone users scan products to activate the content, which is brought to life with stunning augmented reality, virtually animating via the product label.

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Cheers! Oklahoma laws in 2022 changing how you drink

The 2022 regular session wrapped up May 27, with several bills signed into law that will change how Oklahomans drink alcohol.

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Former Guinness Head Brewer to Direct New Aviation Distillery

Earlier this month, Aviation Gin announced it had appointed Hollie Stephenson as director of the new Aviation Gin Distillery and visitor center, which the company expects will open to the public later in 2022.

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Collaboration, Education, and Excellence Fuel Winebow’s Spirits Portfolio

Winebow Fine Wine + Spirits offers a forward-thinking portfolio of compelling Japanese spirits, American whiskeys, and all things agave.

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Louisville approves distillery regulations

Zoning regulations in Louisville now contain language that involves operating a distillery or a micro distillery.

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A behind-the-scenes tour of Townsend’s newest distillery

Led by former Jack Daniels Master Distiller Jeff Arnett, the group believes that whiskey is best enjoyed with good company, hence the name.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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