OnTrend Concepts
Ghost Kitchen Digest

Issue #148

Great, succinct issue this week!   Moving forward, we’ll be publishing the Ghost Kitchen Digest once per month, and we’ll try to keep it a

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Issue #147

It was great seeing many of our readers at the Ghost Kitchen Conference and the Texas Restaurant Show last weekend!  Lots of great information, insights,

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Issue #146

This is it!  The Ghost Kitchen Conference starts tomorrow!  Join us Friday & Saturday at the 3rd Annual Ghost Kitchen Conference and Sunday & Monday

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Issue #145

Wow.  This is a content-rich newsletter!  Plenty of deals, news, announcements, and analysis.  Grab a cup of coffee, close the door, eliminate distractions, and give

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Issue #144

Just to try something new, I promised myself that this week I would only pick the top ten articles I could find on the industry. 

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Issue #143

Deals, selling drugs through delivery drivers, lay-offs, acquisitions, and solid podcasts.  Lots of ghost kitchen and virtual restaurant news this week!  For some reason, Canadian

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Issue #142

Some hard-hitting news and analysis this week.  The ones which jump out at me include:   Wendy’s and Reef HNGRY v. DRA TRA Show News

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Issue #141

Investment announcements and investment opportunities!  This week’s Ghost Kitchen Digest certainly seems to have a theme.  If you are attending an event in Las Vegas

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Issue #140

Investment and innovation in the industry continues!  The international investments and partnerships are particularly interesting this week, as well as Nextbite’s deal announcements.   We’re

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Issue #139

This week’s Ghost Kitchen Digest is short and sweet.  The quality is still very high, just fewer articles this week!  Grab a cup of coffee

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Issue #138

Tons of news about the ghost kitchen industry this week!  Lots of investment announcements and opportunities, some good analysis, and then some negative coverage/news to

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Issue #137

This is a great issue of the Ghost Kitchen Digest.  It is shorter than usual, but every article is worth reading. OnTrend Concepts is happy

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Issue #136

Don’t skip this week’s Ghost Kitchen Digest!  Big news from Uber Eats, Virtual Dining Concepts, Meituan, Grubhub, Just Eat Takeaway, and more.  Some great analysis

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Issue #135

Some big international deals announced over the past week, plus some great analysis and insights.  Solid newsletter this week.  Order some food for delivery and

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Issue #134

Plenty of ghost kitchen news this week!  Articles on the growth of delivery and ghost kitchens, and on the demise of delivery and ghost kitchens. 

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Issue #133

It was great to see so many industry leaders at the International Ghost Kitchen Conference last week in Amsterdam!   Don’t take our word for it. 

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Issue #132

It is here!  This Ghost Kitchen Digest is being sent to you from Amsterdam and the International Ghost Kitchen Conference!  It was great to meet

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Issue #131

You’re reading this newsletter, so you must have something to do with the ghost kitchen, delivery, virtual brand, or foodtech business.  Are you going to

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Issue #130

Before jumping into the news this week, we wanted to welcome some new sponsors for the International Ghost Kitchen Conference!  We are thrilled to have

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Issue #129

Interesting Ghost Kitchen Digest this week!  Not that much hard news, but some very insightful articles (and good podcasts!). We’re less than a month from

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Issue #128

This week’s Ghost Kitchen Digest has a great mix of insightful articles/analysis and company news. The biggest news is the announcement that the 3rd Annual

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Issue #127

We are only a little over a month away from the International Ghost Kitchen Conference!  It is time to register and book your flight!  Check

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Issue #126

Have you seen the updated list of speakers for the International Ghost Kitchen Conference?  Check it out.  We’re really excited to be able to spend

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Issue #125

Some big international deals announced, and some decent industry analysis in this week’s Ghost Kitchen Digest.  Interesting news from Wonder, Reef, Kitchen United, Foodics, talabat,

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Issue #124

Not surprisingly, it was a pretty light news week.  That said, this week our phones and emails blew up with the number of inquiries regarding

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Issue #123

From the team at OnTrend Concepts and the Ghost Kitchen Digest, we wish you and yours a wonderful Christmas and a happy new year!  We’ll

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Issue #122

And the hits just keep on comin’!  Interesting announcements and news from Kitchen United, Rebel Foods, MrBeast and Virtual Dining Concepts, C3, Doritos, Helbiz Kitchen,

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Issue #121

Some pretty good analysis in this week’s Ghost Kitchen Digest. Next week we’ll officially announce our new Platinum Sponsor for the International Ghost Kitchen Conference! 

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Issue #120

First, apologies for not giving people a heads up two weeks ago that we would not be issuing a Ghost Kitchen Digest last week.  In

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Issue #119

Wow.  Lots of news this week.  PepsiCo, TikTok, Subway, Kitopi, and lots of international ghost kitchen news.  Carve out some time to scroll through the

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Issue #118

Yes, we have the article about CloudKitchens’ layoffs, but the vast majority of the news and articles this week are positive.  Great to see the

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Issue #117

Ghost hotels?  Fundraising.  Great analysis.  This is a great issue of the Ghost Kitchen Digest.  Read it.  Share it.  Enjoy! And now, the news…

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Issue #116

Does it seem to you like the ghost kitchen and virtual brands industry is entering a new stage?  It does to me.  It seems like

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Issue #115

This week the Ghost Kitchen Digest is overflowing with interesting news and analysis, as well as announcements regarding technology and partnerships.  Some of these articles

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Issue #114

Nala Robotics launches the first AI-enabled, fully automated kitchen!  A few of the big fast food brands discontinue their current ghost kitchen pilot programs, but

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Issue #113

We have a nice change in focus and content in the Ghost Kitchen Digest this week.  Fewer announcements this week, and much more analysis.  We

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Issue #112

This week’s Ghost Kitchen Digest has a run of fairly positive news.  Positive updates from Just Eat Takeaway, Wendy’s, ItsACheckmate, MTY Food Group, Capital Tacos,

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Issue #111

Plenty of interesting news and analysis this week!  Many of the big players are in the news (GrubHub, DoorDash, Starbucks, Virtual Dining Concepts, CloudKitchens, Popeyes,

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Issue #110

I apologize for this week’s issue being a little delayed.  I am wrapping it up at the Amsterdam Schipol Airport on the way back from

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Issue #109

MrBeast Burger was the big news from this past week, but don’t let that distract you from some other big news:  Microsoft’s investment in CloudKitchens,

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Issue #108

Remarkable week for ghost kitchen and virtual brand news!  The first article really jumped out at me and I am surprised it has not received

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Issue #107

Plenty of news from industry leaders this week.  Ghost Kitchen Brands, Grubhub, MasterChef, Kitchen United, DoorDash, Kitchen Hub, Popeyes, Applebees, Byte Kitchen, C3, Wendy’s, CureFoods,

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Issue #106

The ghost kitchen and virtual brand news just keeps on coming!  Investments, partnerships, and new announcements continue.  It’s not all good news.  Some companies have

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Issue #105

Why do so many restaurant-focused media companies continue to write hit pieces on ghost kitchen operators and virtual brands?  I don’t get it.  Some of

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Issue #104

Certain companies in the ghost kitchen & virtual brand industries seem to have figured it out.  While it remains to be seen if anyone can

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Issue #103

I thought we were due for a slow news week in the ghost kitchen space.  Not so.  Big announcements from Kitchen United, Virtual Dining Concepts,

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Issue #102

Some big announcements and interesting articles this week.  Lots going on.  Make sure you stay up to speed on the industry through this digest, the

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Issue #101

Another busy week of news for the ghost kitchen, virtual brand, and delivery industry!  It’s great to see the partnership announcements.  Finding the right partner

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Issue #100

Welcome to the 100th issue of The Ghost Kitchen Digest!!  For anyone trying to quickly get up to speed on the ghost/cloud/dark kitchen (and virtual

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Issue #99

While the ghost kitchen and virtual brand industry continues to grow around the world, finding the right partners and technology solutions are vital.  This week’s

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Issue #98

Plenty of interesting articles in the Ghost Kitchen Digest this week, especially podcasts and international news.  Take a look! And now, the news…

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Issue #97

First of all, thank you to everyone who participated in the 2nd Annual Ghost Kitchen & Virtual Restaurant Conference!  It was a huge success, as

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Issue #96

A relatively slow news week as industry leaders and innovators gather at the annual Ghost Kitchen and Virtual Restaurant Conference.  While inflation continues to boost

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Issue #95

It’s almost here!!  The annual Ghost Kitchen and Virtual Restaurant Conference is quickly approaching!!  Learn how to launch and operate a ghost kitchen, discover how

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Issue #94

High gas prices, labor shortages, and food costs continue to challenge today’s entrepreneurs.  But innovators continue to find ways to overcome those hurdles. The annual

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Issue #93

Millennials continue to drive the growth of restaurant home delivery, but the cost of delivery is a challenge for the industry.  This week Uber launched

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Issue #92

Meet Up at the Restaurant Show?  OnTrend Concepts will be attending the National Restaurant Show in Chicago at the end of next week. Who else

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Issue #91

As the food delivery sector matures, the industry evolves, and the pandemic fades in the rear view mirror there is no shortage of opinion and

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Issue #90

The evolution of the restaurant industry continues with ghost kitchens, virtual restaurants, and food delivery making the biggest impact.  Budget-consciousness is also having an effect

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Issue #89

Spring is upon us!  Hopefully you can take some time during these busy days to enjoy it. Conference season is also here.  The 2nd Annual

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Issue #88

When Zomato recently announced that they’d offer ten minute delivery through Zomato Instant the broad reaction was they’d gone crazy.  Now there are reports that

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Issue #87

Zomato in the news again this week as the Competition Commission of India looks into allegations of unfair practices by Zomato and Swiggy.  Zomato responds.

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Issue #86

There is no shortage of opinions coming from Zomato’s proposal to offer ten minute food delivery via Zomato Instant – with sentiment coming from industry

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Issue #85

Rising food and gas costs dominated the news again this week, making cost controls more challenging for delivery restaurants.  Also, Indian delivery firm Zomato caused

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Issue #84

Well innovators, just as you were able to catch your breath new challenges will test your skills.  Skyrocketing fuel and food costs are making it

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Issue #83

As the dust settles from the pandemic, restauranteurs face new challenges with inflation driving up food costs and rising gas prices making delivery more expensive. 

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Issue #82

The Metaverse continues to be a point of discussion for companies as they ponder its impact on the customer base.  DoorDash agrees to acquire Bbot,

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Issue #81

The Metaverse made it into the news a lot this week as companies look at its potential to reach customers.  As the pandemic continues to

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Issue #80

Ghost Kitchen Brands leads the news this week with the introduction of Wow Bao to Canada!  Robotics also increasing in popularity to help address growing

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Issue #79

The agenda has been announced for the 2nd Annual Ghost Kitchen & Virtual Restaurant Conference in Dallas!  In other news, Kitchen United expands into malls,

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Issue #78

Lunchbox announces $50 million in funding and the Metaverse becomes a hot topic in this week’s news! Looking forward to the 2nd Annual Ghost Kitchen

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Issue #77

Lunchbox and Virturant top this week’s news as they team up to create the world’s largest virtual restaurant and ghost kitchen marketplace! Looking forward to

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Issue #76

Flipdish surpasses $1 billion in value, Combo Kitchen listed in Entrepreneur Magazine’s Franchise 500, Kitopi tops Middle East startup investment, and innovators continue to look

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Issue #75

Kitchen United and REEF dominate the ghost kitchen stories of the week.  KU expands their grocer partnerships into LA.  REEF partners with Denny’s and also

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Issue #74

Happy belated new year to all!  Looking forward to a great 2022.  Year in review and a promising outlook ahead for ghost kitchens dominate the

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Issue #73

VDC’s newest virtual brand TikTok Kitchen dominates the news this past week, as it looks to make viral TikTok creative recipes readily available for customers.

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Issue #72

Recent news articles highlight the challenge of maintaining quality standards during times of rapid growth.  This exposure has forced companies to analyze their scalability and

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Issue #71

Technology, automation, and innovation continue to fuel the evolution of the restaurant industry!  And, of course, funding.  Every week seems to bring big changes. Registrations

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Issue #70

Reef’s growing pains put on public display this past week in the Wall Street Journal and elsewhere.  Not unexpected when you grow that fast, but

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Issue #69

Big news this week as Reef expands with its own brand Another Wing into 150 locations! We hope you have a great Thanksgiving next week. 

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Issue #68

Lots of news as our industry continues to grow and develop.  Big news as Inspire Brands opens a ghost kitchen in Atlanta for five of

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Issue #67

The restaurant industry continues to evolve.  As things move toward normalization, more of the industry is coming to the realization that many customers have evolved

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Issue #66

Mark your calendars for the 2nd Annual Ghost Kitchen & Virtual Restaurant Conference, being held in Dallas. Texas on June 9-10, 2022.  Registration and sponsorship

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Issue #65

It was great seeing so many industry leaders at the Florida Ghost Kitchen & Virtual Restaurant Seminar!  We had a great turnout and a fantastic

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Issue #64

Final days to sign up for the Florida Ghost Kitchen and Virtual Restaurant Seminar!  You don’t want to miss this opportunity to hear from and

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Issue #63

Check out the great list of speakers and panelists at the Florida Ghost Kitchen and Virtual Restaurant Seminar!  October 19th is fast approaching.  We look

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Issue #62

REEF absolutely dominated the ghost kitchen news cycle for the past week with some big moves and partnerships!!  As always, research keeps coming up with

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Issue #61

Growth in the ghost kitchen sector continues to be very strong and projections indicate that the growth will continue!!  Change can be challenging, but innovation

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Issue #60

This is a really good issue of the Digest.  Take the time to read through it.  Big news this week as Chick-fil-A and Genghis Grill

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Issue #59

The big news of the week is the expansion of Shaq’s ghost kitchen brand (pun intended – still amazed how massive a man he is)!

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Issue #58

Third party delivery fees dominated the news this week as legislators weigh in. In other news, the future of the ghost kitchen industry remains very

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Issue #57

Ghost kitchens continue its rapid growth.  An exciting time for our industry! We were all surprised to see that the Florida Restaurant and Lodging Show

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Issue #56

We hope you are doing well and found time to relax this summer. Looking forward to seeing many at the Florida Ghost Kitchen and Virtual

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Issue #55

Big news from Wendy’s, REEF, Domino’s, Chick-fil-A, DoorDash, GrubHub, Olo, Uber and more.  Exciting times for our industry! The big news this week is the

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Issue #54

Plenty of ghost kitchen and virtual restaurant news this week, though I think that the KU-Kroger announcement is the biggest.  Congratulations to both teams for

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Issue #53

Virtual brands and ghost/cloud kitchens continue to grow.  So many restaurants are pivoting to this lower-risk model that you have to wonder if the low

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Issue #52

We’ve been at the Ghost Kitchen Digest for exactly one year now!  Happy anniversary!  In celebration of the anniversary, this issue is free for everyone! 

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Issue #51

Virtual brands and ghost kitchens show no sign of slowing, both in the U.S. and around the globe.  The Euromonitor report (our first article) explains

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Issue #50

Welcome to issue #50 of the Ghost Kitchen Digest!   Some pretty big ghost kitchen and virtual brand news this week, though not as many articles

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Issue #49

Plenty of news being delivered to your inbox this week!  Big investments, partnerships, and expansion announcements.  Order your favorite snack online and I bet you

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