OnTrend Concepts
Spirits Sales + Marketing Digest

March 14, 2023

Nick Cook, Publisher

One more week til we head to Chicago for the Spirits Sales & Branding Conference! Very excited for our finalized agenda.


And now, the news…

Issue #62

6 Ways to Optimize Your Alcohol Brand Web Site for Sales

Most alcohol brand web sites lack the basic fundamental principle of e-commerce: telling your customer how and why to buy.

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Data Drives Dollars for Spirits Brands

Top three conference discussions on how to leverage your spirits brand data.

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US spirits exports soar by 30%

Exports of US spirits reached a record high last year, but American whiskey failed to surpass pre-pandemic levels, according to a new report.

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How Pernod Ricard Is Catapulting the Irish Whiskey Category

Continued innovation, premium expressions, and sustainable plans for the future are driving the growth of Pernod Ricard’s diverse and exciting portfolio.

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Singer, songwriter, artist & now Kentucky bourbon maker: Bob Dylan moving his brand.

Come to Chicago to sample the bourbon that is planning to build up to 50,000 barrels a year in their 36" still.

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SunnyD Vodka Seltzer set to launch

The latest entry into the hard seltzer category comes from a 1990s orange juice phenomenon: the SunnyD Vodka Seltzer.

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The New Generation Fueling Arak’s U.S. Growth

The Levantine spirit arak is finding inroads in the U.S. market thanks to the work of passionate producers and importers.

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Drunk shopping costs US consumers $14 billion

Last year marked the third consecutive year of decline.

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Macallan buys 50% stake in Grupo Estévez

The Macallan has taken a 50% stake in Spanish producer Grupo Estévez to have exclusive supply of its Sherry casks.

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