OnTrend Concepts
Spirits Sales + Marketing Digest

February 7, 2023

Nick Cook, Publisher

Occasion matters more than the drink? That’s what Campari believes. What does that mean? Consumers are more willing to try out new flavors that cater towards a particular occasion. A key theme to consider and strategically promote when building out your marketing story.


And now, the news…


(P.S. having a clear, consistent brand identity is something we’ll be chatting about in Chicago)

Issue #57

US drinkers driven by occasion not category

Consumers in the US are more driven by occasions rather than categories when choosing their alcoholic beverages, revealed the marketing head of Campari America.

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Hennessy teams up with Alicia Keys

(Admittedly, this story made it because my wife and I are big Alicia Keys fans)

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This woman was named Master Distiller at Woodford Reserve. What that means for the brand...

"It's how our industry goes; I had a master who I was trained under, and I'm the seventh master distiller at the company," Morris previously told the Courier Journal.

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Every Single Buffalo Trace Whiskey & Spirits Brand, Ranked

As part of the privately owned and operated Sazerac Company, Buffalo Trace distillery has been able to conquer both the budget and elite bourbon and rye whiskey markets in the U.S. and worldwide.

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Distilled Spirits Council Welcomes California Bill to Increase Consumer Access to Spirits RTDs Amid New Innovation and Growing Demand

Despite many of these spirits-based products having the same or lower alcohol-by-volume (ABV) than their beer- and wine-based counterparts, grocery and convenience stores need a unique and expensive license in order to carry spirits RTDs.

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Bacardi buys majority stake in D’Ussé

Grey Goose owner Bacardi has acquired a majority stake in ‘multi-billion-dollar’ brand D’Ussé Cognac following a legal battle with rapper Jay-Z.

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WA Legislature weighs lowering fees for booming canned cocktail industry

Adult beverage consumers in Washington are among the many nationwide who are paying more for what’s in their can depending on how the alcohol was made.

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Sagamore Spirit Releases Latest in its Award-Winning Reserve Series: 8-Year-Old Rye Whiskey, Aged to Excellence

Almost a decade in the making, this 8-year-old straight rye whiskey is a testament to the power of time, patience and the skill of Sagamore Spirit's team of distillers.

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Drizly teams up with Gopuff

US e-commerce platform Drizly had partnered with Gopuff to expand its on-demand alcohol delivery service nationwide.

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Inside the Russian distilling market that is affecting sales of whisky

Whisky - along with gin, rum and tequila - represents a small proportion of Russian sales of hard liquor.

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Distillers must focus on the positives to thrive in no and low

Thinking in terms of conventional beverage alcohol categories for no and low could be unhelpful and restrictive.

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