February 7, 2023
Nick Cook, Publisher
Occasion matters more than the drink? That’s what Campari believes. What does that mean? Consumers are more willing to try out new flavors that cater towards a particular occasion. A key theme to consider and strategically promote when building out your marketing story.
And now, the news…
(P.S. having a clear, consistent brand identity is something we’ll be chatting about in Chicago)
Consumers in the US are more driven by occasions rather than categories when choosing their alcoholic beverages, revealed the marketing head of Campari America.
(Admittedly, this story made it because my wife and I are big Alicia Keys fans)
"It's how our industry goes; I had a master who I was trained under, and I'm the seventh master distiller at the company," Morris previously told the Courier Journal.
As part of the privately owned and operated Sazerac Company, Buffalo Trace distillery has been able to conquer both the budget and elite bourbon and rye whiskey markets in the U.S. and worldwide.
Despite many of these spirits-based products having the same or lower alcohol-by-volume (ABV) than their beer- and wine-based counterparts, grocery and convenience stores need a unique and expensive license in order to carry spirits RTDs.
Grey Goose owner Bacardi has acquired a majority stake in ‘multi-billion-dollar’ brand D’Ussé Cognac following a legal battle with rapper Jay-Z.
Adult beverage consumers in Washington are among the many nationwide who are paying more for what’s in their can depending on how the alcohol was made.
Almost a decade in the making, this 8-year-old straight rye whiskey is a testament to the power of time, patience and the skill of Sagamore Spirit's team of distillers.
US e-commerce platform Drizly had partnered with Gopuff to expand its on-demand alcohol delivery service nationwide.
Whisky - along with gin, rum and tequila - represents a small proportion of Russian sales of hard liquor.
Thinking in terms of conventional beverage alcohol categories for no and low could be unhelpful and restrictive.
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