OnTrend Concepts
Spirits Sales + Marketing Digest

March 29, 2022

Nick Cook, Publisher

This week has great articles on trends in spirits. One article talks about how to tell if your brand is ready for the era of Always-On Commerce. It goes through some of the key themes for preparing brands in general, but more specifics are needed for the spirits industry. How do you maintain your digital space where the consumer expects everything up-to-date and accurate all the time? How do you recognize and stay ahead of the trends? If only there was an event that talked about that…


In the compliance world, NY distillers can start selling BEFORE they get their state permit(?), retaliatory tariffs between the UK and US have removed, and OR’s new warehouse is much more expensive than expected.


And now, the news…

Issue #14

How to find the right spirits branding partner

One of the biggest challenges for spirits brands looking to grow is determining who the real leaders and experts are in helping grow a brand.

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Is Your Brand Ready For The Era Of Always-On Commerce?

We’ve all been there: You take a few minutes out of the day to scroll through TikTok, only to become lost in its hypnotic pull.

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Specialty beverage space is in a period of change as trends evolve

In recent years, the specialty beverage space – everything from craft beers and spirits to sugar free juices and sports drinks – has seen a spike in popularity on the back of several factors.

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Highclere Castle Gin Launches Multi-Million Dollar Investment Crowdfund

Highclere Castle, known to millions of fans around the world as "the real Downton Abbey", is inviting fans to invest in Highclere Castle Gin, one of the fastest growing and most awarded gin brands in the world.

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Toasts Not Tariffs Coalition Hails the Removal of U.S.-UK Retaliatory Tariffs on the U.S. Beverage Alcohol Sector

Since the imposition of the 25 percent retaliatory tariff on American Whiskeys in June 2018, exports to the UK, the U.S. spirits industry’s fourth-largest market, have declined by 42 percent, from $150 million to $88 million (2018-2021).

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TTB Newsletter for March 25, 2022

We remind industry members that TTB advertising regulations prohibit any health-related statement that is untrue in any particular or tends to create a misleading impression as to the effects of alcohol consumption on health.

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How To Drink More Responsibly This Spring

Gatherings with friends and family will no doubt be extra special this spring. But as the warmer temperatures creep in, experts have warned about the mental and physical impact binge drinking has on individuals across the country.

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Glasses Up: A$AP Rocky Launches New Spirit Brand Mercer + Prince

The Harlem trendsetter recently announced his foray into the spirits world with the launch of Mercer + Prince, a brand that displays Rocky’s sharp eye for detail and should stand as a notable entry into the rye whisky space.

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The Women Who Run the (Whiskey) World: An Homage to our Favorite Female Powerhouses of the Spirits Industry

Women in whiskey have always been a force to be reckoned with, from famously bold distillers like Helen Cumming and Rita Taketsuru to modern-day powerhouses like Heather Nelson.

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The Consolidation Conundrum

Coming out the back of pandemic, a number of the big global players are snapping up brands opportunistically, as part of their R&D as an alternative to developing liquids in-house from scratch.

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Van Winkle's ultra-popular bourbon often sells for 10 times its suggested price, but Virginia residents have a rare chance to buy a bottle at its regular retail cost

Some state governments control the distribution of alcohol within their borders, and have found creative ways to deal with Van Winkle's popularity without raising prices.

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The Drinks Industry Has an Ageism Problem

What it’s like to get older in the drinks industry, and how to deal with the discrimination that comes with it

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Best new nonalcoholic wines, spirits and mixers, per ‘mocktail’ expert

The big buzz in the beverage industry is about no buzz at all.

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NY Craft Brewers/Distillers Get a Jump on Sales Before Licensing

The New York State Liquor Authority is accepting applications for new permits that would allow craft beverage businesses to manufacture and sell alcohol beverages even before they get their full license.

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New Oregon Liquor Warehouse Advances, but Its Price Tag Got Drunk

Inflation in land prices and construction costs have pushed the price tag from $62.6 million in 2019 to $145.8 million.

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