OnTrend Concepts
Spirits Sales + Marketing Digest

November 8, 2022

Nick Cook, Publisher

Coming off the heels of Campari’s acquisition of Wilderness Trail last week, Diageo swoops in with a deal of their own: Texas craft distillery Balcones will be joining the spirits giant’s portfolio.


A big announcement from OnTrend Concepts is the launch of the 2nd Annual Spirits Sales & Branding Conference. Coming off the heels of a successful inaugural event, you can read more about what’s going down March 24th in Chicago.


And now, the news…

Issue #46

Diageo acquires Balcones Distilling

Texas-based whiskey producer Balcones Distilling has been purchased by Diageo for an undisclosed sum.

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Spirits Sales & Branding Conference heads to Chicago

After Austin's strong speaker lineup in '22, the conference heads to the shores of the Great Lakes in March of '23.

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Wine and Spirits Retailers’ Holiday Gift Picks

Retailers from around the country share their top save and splurge shelf stockers for the 2022 holiday season

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A dead-simple system to cluster On-trade outlets in 4 types

A deep dive into the dangers of generalizing outlets and splitting them only into "cool ones" and "mainstream ones".

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Campari CEO ‘open’ to whiskey deals

In an interview, the CEO said the company would “definitely be open” to making further deals in the American whiskey category.

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Houston Astros Celebrate World Series Win With $388,000 Worth Of 50 Cent’s Sire Spirits

In September, the MLB announced the partnership, wherein Jackson's Branson Cognac and Le Chemin du Roi Champagne brands were named the "Official Cognac" and "Premium Champagne" of the Astros.

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Black entrepreneurs making inroads into craft distillery business

“The proverbial saying in this industry is that if you want to make a million dollars, invest two million,” said Chris Montana, founder and owner of the first Black-owned distillery, Minneapolis-based Du Nord Craft Spirits.

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Next Century Spirits acquires XED Beverages

Spirits company adds SESH and HAPE Sake Spritz to portfolio

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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