OnTrend Concepts
Spirits Sales + Marketing Digest

May 10, 2022

Nick Cook, Publisher

Significant CA backtracking on parts of their big DTC legislation. As what was ground-breaking DTC legislation has been significantly trimmed, it is important to follow and advocate for legislation in your state that promotes your best interests. While it certainly helps craft distillers, it will not leave the door open for larger distilleries.


Don’t forget to register your spot for the 2022 Spirits Sales & Marketing Conference in Austin this June 2-3! It’s approaching fast, and we can’t wait to see you there as we discuss how to grow brands.


Also, Pinterest is trying to boost their alcohol sales: could this be the right channel for your customers?


And now, the news…

Issue #20

California beer and spirits DTC bill gets major overhaul

In the May 2 version, direct shipping privileges apply only to a licensed California craft distiller and “a distilled spirits producer or craft distiller licensed in any other state that complies with the conditions necessary for the issuance of a craft distiller’s license".

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Colorado legislators hope 18-month study could end long-running liquor wars

The official behind the idea says the pandemic made it even more important to examine liquor laws.

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Bottoms Up: 39 Florida Distilleries Featured On Craft Spirits Trail

Connoisseurs of rum, vodka, whiskey, vodka and other spirits are invited to tour 39 distilleries across Florida during the Florida Craft Spirits Association's Florida Distillery Trail.

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How Pinterest is courting alcohol brands

Users who searched for terms with the color "orange" were automatically served Jameson Orange recipes and ads for the new whiskey.

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Celebrity Collaborations Are All the Buzz: Six Key Considerations for Alcohol Beverage Brands and Celebrities

These collaborations also raise legal issues requiring careful consideration for both the brand and the celebrity.

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High Spirits: Why Bacardí is Partying with ‘Move Like It’s Summer’ Campaign

Bacardí’s Lisa Pfenning and Laila Mignoni on an upbeat global campaign featuring Major Lazer and J. Balvin, the premiumisation of rum and the boom in ready-to-drink.

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MGP Ingredients Reports Record First Quarter 2022 Results

"Sales of premium beverage alcohol increased 37.7%, while brown goods sales grew 44.4% from last year, due to higher aged whiskey and new distillate sales in our Distilling Solutions segment"- CEO David Colo

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How Long Does Liquor Last After You Open a Bottle?

Like all good things, that really nice bottle of booze you’ve been saving for a special occasion can’t last forever.

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Campari sales jump as bars stock up spirits before prices rise

"In difficult times, you cannot treat yourself, maybe you skip the vacation but you can go for the nice bottle of Scotch, cognac or bourbon."- Campari CEO Bob Kunze-Concewitz

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French liquor giant asks India to cut taxes on imported spirits

France’s Pernod Richard has urged India to reduce taxes on foreign liquor, saying the levy is keeping brands beyond the reach of consumers. The appeal came after several states offered rebates to rake in revenue from spirits.

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