OnTrend Concepts
Spirits Sales + Marketing Digest

February 21, 2023

Nick Cook, Publisher

Top thoughts this week:

  1. Martinis take the No. 2 spot in on premise (good news for gin brands)
  2. RTDs are gaining legal favor in Texas and Washington
  3. What understanding your customer actually looks like


But there’s definitely a lot more in this week’s digest.


And now, the news…

Issue #59

Understanding Your Customer is Crucial for Alcohol Brand Marketing

Don't make the mistake most do and just talk about your product in all of your marketing efforts.

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Third-party spirits producers ‘key’ to brand growth

“Why does the industry need contract distillers is a really interesting question, because there’s a lot of debate in and around whether we are good or bad...”

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Martinis overtake Moscow Mules in US bars

Andrew Hummel said: “Our latest tracker results demonstrate the changing dynamics of the category, and the influence of changing consumer preferences and drinks choice has on velocity performance."

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Speakeasy Co. and DRINKS Announce Partnership to Create and Scale Alcohol DTC Sales Online

The partnership has an ability to further shake up the spirits DTC market.

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Distributor Martignetti to buy Hartley & Parker

US-based wine and spirits distributor Martignetti Companies has agreed to buy distribution company Hartley & Parker for an undisclosed sum.

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DISCUS Applauds Unanimous Committee Passage of Bill to Create More Level Playing Field for Spirits RTDs

In WA, spirits RTDs are currently taxed 55 times more than similar beer-based RTDs at the state level.

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The founder of Uncle Nearest Premium Whiskey, the best-selling Black-owned spirit brand in the US, explains how she reached $100 million in sales

Fawn Weaver, the brand's founder and CEO, told Insider how she established her whiskey brand and made it a best-selling product.

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$400,000 of Mezcal NFTs Sold Out in One Hour; We Sat Down With the Brand To Hear the Whole Story

Each of the 20 recently sold bottles is adorned with unique designs by AtZ, an Arizona-based street artist whose acrylic and spray paint-centric work draws inspiration from the likes of Banksy and Andy Warhol.

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Texas bill backs spirits-based RTDs

US state Texas has introduced a bill to allow spirits-based ready-to-drink (RTD) products to be sold in grocery and convenience stores.

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How drinks brands are using smart packaging

Technology based on the almost 30-year-old QR code remains central to drinks brands’ efforts on smart packaging, writes Conor Reynolds.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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