OnTrend Concepts
Spirits Sales + Marketing Digest

July 19, 2022

Nick Cook, Publisher

This is an idea-inspiration digest. The focus is on some interesting trends and concepts and life stories throughout the spirits industry (while also including the big updates).


Digest highlights:


So get your creative juices flowing, and think outside the box on how your brand can stand out more.


And now, the news…

Issue #30

State-by-state guide for shipping spirits DTC

As of this writing, distilleries can make interstate DTC shipments to the following states...

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Want a Cult-Worthy Brand? Learn from the Spirits Category

Alcohol’s penchant for serious craft and a great story has bred brands with fanatical followings.

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TTB Newsletter for July 15, 2022

Frequently Asked Question: Can I Buy and Use a Small Still for Home Distilling?

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How this spirits marketing chief is blending classic and contemporary to deliver brilliant brand basics

William Grant and Sons marketing director, Jonathan Sully, details the marketing strategy helping him find long-term growth.

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These pandemic snacking and drinking habits are here to stay, candy and booze companies say

According to Beam Suntory, big pandemic booms in premiumization, e-commerce, and RTDs are here for a while...

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Senses of Hennessy brings a marriage of technology and emotion to travel retail

Perhaps a highly sensory overload is something that could be used in a distillery's tasting room or shop? Very interesting concept...

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Speciality Brands backs employment charity

The charity supports people facing homelessness, prison leavers and veterans by helping to place them into careers within the hospitality industry.

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A Global Force: Ann Mukherjee

In running the North American operations of Pernod Ricard, the world’s second-largest wine and spirits company, she pushes boundaries and breaks the rules.

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Embracing Technology In The Alco-Bev Industry With Southern Glazer’s, Nathan Mansperger

Nathan Mansperger, Vice President of eCommerce of Southern Glazer’s, shares insights about eCommerce in the Alcohol and Beverage Industry.

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The buzzy new drinking trend: Alcohol-free booze

Demand for non-alcoholic alternatives has been largely driven by younger consumers who want to drink less but aren't interested in abstaining from alcohol altogether, Stanford said.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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