Burst of creativity and exciting stories from this week’s digest.
Mushroom-infused spirits is not something I would think of, but that’s a thing in NY. Food brands continue to seek partnerships with spirits companies to release specialty products. New product news from India to Belfast to Lake Tahoe.
In all this creative genius, what is the sales and marketing plan for these brands? Creativity and product distinction are essential (along with high-quality taste), but how do you translate that into tangible sales? In order to accomplish this, you need a solid understanding of your distributor’s and retailer’s needs, a well thought out marketing strategy, and the bandwidth to accomplish it. Come join us in Austin on June 2nd-3rd to learn about how to make that happen.
And now, the news…