OnTrend Concepts

May 4, 2023

Peter Cook, Editor

Investment announcements and investment opportunities!  This week’s Ghost Kitchen Digest certainly seems to have a theme.  If you are attending an event in Las Vegas this week, keep an eye out for yours trully (Pete Cook) and say hello!


And now, the news…

Issue #141

Wienerschnitzel Launches Ghost Kitchen Strategy

Officially launching on May 2nd in three states across the country, the initiative will act as a trial run to understand demand in key market segments nationwide, while simultaneously bringing the brand’s products closer to new audiences.

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Wow Bao Chooses DevourGO to Help with New Digital Collectible Rewards Program

This collaboration brings together two innovative companies in the food and technology industries to provide a unique experience for diners . Wow Bao, is launching its much-awaited digital collectible program in May.

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Brand platform Craveworthy plans to raise $25M for acquisitions and new restaurants

The company has created a website to lure smaller investors willing to put in at least $5,000 to help fund its efforts to buy emerging and smaller chains.

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Connecting Ghost Kitchen & Virtual Brand Startups with Investors

We work with investors to help them identify investment opportunities. You can find posts about various investment opportunities here.

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Investment Opportunity: Innovative Digital Food Hall

Innovative emerging leader in the U.S. digital food hall space has opened up an investment round.

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Investment Opportunity: Foodtech Start-Up Launches Fundraising Round

A Miami-based foodtech start-up is launching an angel round.

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Coca-Cola-Backed Irish Drone Delivery Startup Partners with Hillwood to Test ‘Lightning-Fast’ Deliveries in North Texas

The trial will initially offer drone delivery to a select number of Hillwood’s residential developments. The news comes in tandem with a strategic investment in Manna Drone Delivery from Coca-Cola HBC, the strategic bottling partner of The Coca-Cola Co.

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A Look at True Food Kitchen's Upcoming To-Go Location

The space will feature a walk-up counter, self-checkout, and pickup shelves for online orders. For dine-in customers, there'll be indoor and outdoor seating and a grassy area for picnicking.

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How Restaurant Real Estate Is Evolving in a Digital World

The restaurant industry is dealing with tens of thousands of locations that were built before “consumers were changing their minds” and expecting to order from restaurants whenever, wherever and however they want.

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Delivering the Digital Restaurant: What comes next after fast casual?

Meet the next major category that will take the restaurant industry by storm.

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Podcast: Being Digitally Proactive with Troy Hooper and Massimo DeMarco

Digital Hospitality host Shawn Walchef and special guests Troy Hooper, serial entrepreneur and Founder and CEO of Kiwi Restaurant Partners and Massimo DeMarco, CEO of Ghost Kitchen Brands and Founder of Kitchen United, as they discuss how the digital era is transforming the restaurant industry.

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Video: Interview with Rohan Jettley from Earl Enterprises

'Concept Of Cloud Kitchen Was Very Interesting For Me' | Rohan Jaitley Exclusive Interview On NewsX in India

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UK: Founder & Lightening Announces Investment in Oya Kitchens

Investment in growing UK delivery kitchen announced.

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UK: Sessions Announces New Virtual Brand Partnership with Eddie Huang

With the launch of BAOHAUS in 2009 in NYC, Eddie is widely recognised as laying the cultural and culinary groundwork for Taiwanese food in the US. Now it will be available in the UK.

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EU: Dublin tech firm Hosted Kitchens lands rights to MrBeast burger franchise ahead of Irish launch

The Dublin tech firm will provide recipes and packaging to partner restaurants to launch the viral YouTube influencer’s burger brand across Ireland.

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EU: MrBeast Opens in Sweden

The Swedish launch took place in April 2023, with more than 40 locations across the country.

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MENA: Johnny Rockets lands in United Arab Emirates

Johnny Rockets, owned by FAT Brands, is making its United Arab Emirates debut in the country's capital city of Abu Dhabi. The restaurant is to open 136 brick-and-mortar locations in addition to 70 ghost kitchens throughout the Middle East.

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India: Interview with Ghost Kitchens India Founder Karan Tanna

Karan shares his journey of experience & learning and how Ghost Kitchens is rightly leveraging the opportunity to build a promising Cloud Kitchen brand. Karan will be speaking at the 3rd Annual Ghost Kitchen Conference in Houston this July!

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India: Ankit Nagori: The Digital Foodpreneur

Today, Curefoods claims to be the second-largest cloud kitchen player in India in terms of footprint.

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India: Kyt Ventures Invests in Zomoz’s $2 Mn Funding Round

The startup, which also relies on cloud kitchens, will use the capital to expand in existing cities and enter new Tier 2 and 3 cities, with an aim to run 90+ operational outlets across India in the next 8-12 months. It is also expanding internationally, starting with 13 outlets in the United Arab Emirates (UAE). The launch of new brands is also in the pipeline.

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Our newsletters are a collection of all the news from the previous week related to each digest topic.  The focus is on trends, deal announcements, technology, and other industry disruptors and innovations.

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